Campaign Management
Everything about creating, targeting, and optimizing your CTV campaigns.
27 articles
Setup & Budgets
Campaign creation, goals, budgets, and strategies.
- Create your CampaignSet your budget, targets, and dates to launch your campaign with Vibe in minutes.
- Campaign Goal Prerequisites: Complete GuideThis guide covers all six campaign goals and their prerequisites.
- Set a Budget for your CampaignHow to set daily or lifetime budgets for your strategies.
- Understanding Campaign BudgetsHow strategy-level budgets work: daily vs lifetime, pacing, and billing.
- How to Create Separate Strategies aka Ad SetsCreate multiple strategies with different targeting and budgets.
- A/B TestingTest and optimize your campaigns in real-time.
Targeting & Audiences
Geographic, demographic, interest targeting, and custom audiences.
- Campaign TargetingTargeting options: geography, demographics, interests, channels, and more.
- How to Create and Manage a Company Audience (ABM)Build ABM target-account audiences by company — using firmographic filters or a company list CSV upload — no contact emails or CRM seed required.
- Understanding Audience Controls vs. SuggestionsA complete guide to audience targeting on Vibe
- Campaign RetargetingLearn how to enable retargeting and its best practices.
- Custom Web Traffic AudiencesLearn how to create custom web traffic audiences and control how long visitors stay in your audience.
- How to Upload and Manage a Manual CRM AudienceUpload email or IP lists to create custom targeting audiences.
- Understanding Audience Sync StatusesA guide to all audience status indicators across Manual uploads and CRM integrations.
- Can I advertise on Live Sports channels?Advertisers can now choose which live sports games to advertise next to.
Creative
Video specs, compliance, creative library, and ad formats.
- Upload Your Video AdVideo specs and how to upload your ad creative to the Vibe platform.
- Video Creative Best PracticesTips for creating effective CTV video ads that drive results.
- Video Creative ComplianceMake sure your creative follows these guidelines and launch your campaign in minutes.
- What are Vibe’s video formatting specs?Video specs: resolution, length, format, file size, and frame rate.
- Manage Your Creative Assets in the LibraryUpload, organize, preview, and manage your video creatives in one place.
- Extended Creative Lengths: 60 and 90 Second InventoryHow to run 60-second and 90-second ad creatives on Vibe.
- VAST Tag creativeUse VAST Tags when your creatives are hosted on an external ad server.
- Peacock creative guidelinesFind here all the relevant documentation for having creatives ready to advertise on this streaming service.
Optimization
Learning phase, frequency capping, recommendations, and deliverability.
- Understanding the Campaign Learning PhaseWhat happens during the first 14 days of your campaign and what to expect.
- Frequency Capping Best PracticesLearn how to change your frequency capping and its best practices.
- Manage your Campaign StatusHow to pause, resume, and manage the status of your campaigns.
- Understanding Campaign RecommendationsUnderstand how campaign recommendations and projected outcomes are calculated in your Vibe dashboard.
- Improve Deliverability RangeTips to improve your campaign delivery and reach more households.