Campaign Management
Everything about creating, targeting, and optimizing your CTV campaigns.
26 articles
Setup & Budgets
Campaign creation, goals, budgets, and strategies.
Create your CampaignSet your budget, targets, and dates to launch your campaign with Vibe in minutes.
Campaign Goal Prerequisites: Complete GuideThis guide covers all six campaign goals and their prerequisites.
Set a Budget for your CampaignHow to set daily or lifetime budgets for your strategies.
Understanding Campaign BudgetsHow strategy-level budgets work: daily vs lifetime, pacing, and billing.
How to Create Separate Strategies aka Ad SetsCreate multiple strategies with different targeting and budgets.
A/B TestingTest and optimize your campaigns in real-time.
Targeting & Audiences
Geographic, demographic, interest targeting, and custom audiences.
Campaign TargetingTargeting options: geography, demographics, interests, channels, and more.
Understanding Audience Controls vs. SuggestionsA complete guide to audience targeting on Vibe
Campaign RetargetingLearn how to enable retargeting and its best practices.
Custom Web Traffic AudiencesLearn how to create custom web traffic audiences and control how long visitors stay in your audience.
How to Upload and Manage a Manual CRM AudienceUpload email or IP lists to create custom targeting audiences.
Understanding Audience Sync StatusesA guide to all audience status indicators across Manual uploads and CRM integrations.
Can I advertise on Live Sports channels?Advertisers can now choose which live sports games to advertise next to.
Creative
Video specs, compliance, creative library, and ad formats.
Upload Your Video AdVideo specs and how to upload your ad creative to the Vibe platform.
Video Creative Best PracticesTips for creating effective CTV video ads that drive results.
Video Creative ComplianceMake sure your creative follows these guidelines and launch your campaign in minutes.
What are Vibe’s video formatting specs?Video specs: resolution, length, format, file size, and frame rate.
Manage Your Creative Assets in the LibraryUpload, organize, preview, and manage your video creatives in one place.
Extended Creative Lengths: 60 and 90 Second InventoryHow to run 60-second and 90-second ad creatives on Vibe.
VAST Tag creativeUse VAST Tags when your creatives are hosted on an external ad server.
Peacock creative guidelinesFind here all the relevant documentation for having creatives ready to advertise on this streaming service.
Optimization
Learning phase, frequency capping, recommendations, and deliverability.
Understanding the Campaign Learning PhaseWhat happens during the first 14 days of your campaign and what to expect.
Frequency Capping Best PracticesLearn how to change your frequency capping and its best practices.
Manage your Campaign StatusHow to pause, resume, and manage the status of your campaigns.
Understanding Campaign RecommendationsUnderstand how campaign recommendations and projected outcomes are calculated in your Vibe dashboard.
Improve Deliverability RangeTips to improve your campaign delivery and reach more households.