Prerequisites Summary
Awareness Campaigns
Requirements
No tracking required - Awareness campaigns can be launched immediately without any pixel or tracking setup.
Use Cases
Boost your brand visibility
Reach premium audiences
Target high-intent viewers on live sports channels
Optimization
Optimize for impressions (CPM)
Focus on maximizing reach and brand awareness
Traffic Campaigns
Requirements
⚠️ Pixel Setup Required
Page View events must be received (within the last 12 hours)
Use Cases
Boost website visits
Drive web conversions
Increase overall website traffic
Optimization Options
Optimize for Cost per Session
Optimize for Cost per Purchase
Optimize for ROAS (Return on Ad Spend)
Event Status Requirements
✅ Events Received: Page view events detected within the last 12 hours → Can publish
❌ Pending Events: Pixel recently set up, waiting for first page views → Cannot publish
❌ No Recent Events: No page views in the last 12 hours → Cannot publish
Leads Campaigns
Requirements
⚠️ Pixel Setup Required with Conversion Tracking
Page View events must be received (within the last 12 hours)
Lead events must be received (within the last 7 days)
Minimum 0.1% conversion rate (1 lead per 1,000 page views)
Use Cases
Attract high-intent visitors
Generate qualified leads
Optimize for form submissions and sign-ups
Optimization
Optimize for Cost per Lead
Conversion Rate Requirements
The system tracks:
Page views over 12 hours
Lead events over 7 days (normalized for comparison)
Minimum threshold:
(lead_count / page_view_count) >= 0.001 (0.1%)
Examples:
✅ 5,000 page views + 5 leads = **0.1%** → Can publish
❌ 5,000 page views + 4 leads = **0.08%** → Cannot publish
✅ 10,000 page views + 15 leads = **0.15%** → Can publish
Sales Campaigns
Requirements
⚠️ Pixel Setup Required with Purchase Tracking
Page View events must be received (within the last 12 hours)
Purchase events must be received (within the last 7 days)
Minimum 0.1% conversion rate (1 purchase per 1,000 page views)
Use Cases
Increase web purchases
Drive online revenue
Optimize for e-commerce conversions
Optimization Options
Optimize for Cost per Purchase
Optimize for ROAS (Return on Ad Spend)
Conversion Rate Requirements
The system tracks:
Page views over 12 hours
Purchase events over 7 days (normalized for comparison)
Minimum threshold:
(purchase_count / page_view_count) >= 0.001 (0.1%)
Examples:
✅ 10,000 page views + 10 purchases = 0.1% → Can publish
❌ 10,000 page views + 9 purchases = 0.09% → Cannot publish
✅ 20,000 page views + 30 purchases = 0.15% → Can publish
Retargeting Campaigns
Requirements
⚠️ Pixel Setup Required
Pixel setup must be started (setup date recorded)
Page View events must be received (within the last 12 hours)
No conversion rate threshold required
Use Cases
Re-engage your website visitors
Target specific customer segments
Reconnect with your audience using existing customer data
Optimization Options
Cost per Purchase
Cost per Lead
Cost per Session
ROAS
Targeting Requirements
Retargeting campaigns must use either:
Website Audiences (pixel-based audiences), OR
Custom Audiences (uploaded lists, CRM lists, or manual uploads)
Important: You cannot mix website audiences and custom audiences in the same strategy. Choose one audience type per strategy.
Event Status Requirements
✅ Events Received: Pixel setup started and page views detected within 12 hours → Can publish
❌ Pending Events: Pixel recently set up, waiting for first page views → Cannot publish
❌ No Recent Events: No page views in the last 12 hours → Cannot publish
App Promotion (Install) Campaigns
Requirements
App Tracking Setup Required
Mobile app must be added to your advertiser account
Attribution partner integration must be configured
No pixel or web tracking required
Supported Attribution Partners
Adjust - https://s2s.adjust.com/impression/...
AppsFlyer - https://impressions.onelink.me/... or https://app.appsflyer.com/...
Singular - https://i.sng.link/...
Airbridge - https://abr.ge/@ablog/...
Gamesight - https://gsght.com/imgp/... or https://cdn.gsght.com/imgp/...
Kochava - https://imp.control.kochava.com/track/impression...
Use Cases
Increase mobile app installs
Drive in-app actions and revenue
Optimize for mobile user acquisition
Optimization Options
Cost per Install (primary)
Cost per Purchase (in-app purchases)
ROAS (in-app revenue)
Troubleshooting by Campaign Type
Traffic Campaigns: "No Recent Events"
Issue: No page views detected in last 12 hours
Solutions:
Verify pixel code is installed on your website
Check that pixel code hasn't been removed
Visit your website to generate test page views
Clear browser cache and test again
Use browser developer tools to verify pixel fired
Wait a few minutes and refresh status
Leads Campaigns: "No Recent Events"
Issue: Either no events OR conversion rate below 0.1%
Check your conversion rate:
Conversion Rate = (Leads in 7 days / Page Views in 12 hours) × 100%
If you have leads but still see error:
Your conversion rate is likely below 0.1%
You need at least 1 lead per 1,000 page views
Solutions:
Drive more leads (improve forms, CTAs, landing pages)
Wait for more page views to accumulate
Check that lead events are firing correctly
If you have no lead events:
Verify lead event code is on confirmation pages
Complete a test form submission
Check browser developer tools for event firing
Ensure lead event code matches your setup method
Sales Campaigns: "No Recent Events"
Issue: Either no events OR conversion rate below 0.1%
Check your conversion rate:
Conversion Rate = (Purchases in 7 days / Page Views in 12 hours) × 100%
If you have purchases but still see error:
Your conversion rate is likely below 0.1%
You need at least 1 purchase per 1,000 page views
Solutions:
Drive more purchases (promotions, improve checkout)
Wait for more page views to accumulate
Check that purchase events include correct revenue data
If you have no purchase events:
Verify purchase event code is on order confirmation page
Complete a test purchase (use test mode if available)
Check that revenue parameter is correctly populated
Ensure purchase event code matches your setup method
For Shopify: Verify automatic pixel integration is active
Retargeting Campaigns: Cannot Publish
Issue: Pixel not set up or no page views
Solutions:
Start pixel setup (even if not fully configured)
Ensure setup date is recorded in system
Verify page view events are being tracked
Check that you have selected audience(s) in targeting
Ensure you're using only website OR custom audiences (not both)
App Promotion Campaigns: Cannot Add App
Issue: Tracking URL validation failed
Common issues:
Incorrect URL format for selected partner
URL missing required parameters
URL from different attribution partner than selected
Solutions:
Verify you selected the correct attribution partner
Copy the complete tracking URL (including https://)
Check URL matches the expected format:
Adjust: starts with `https://s2s.adjust.com/impression/`
AppsFlyer: starts with `https://impressions.onelink.me/` or `https://app.appsflyer.com/`
Singular: starts with `https://i.sng.link/`
Airbridge: starts with `https://abr.ge/@ablog/`
Gamesight: starts with `https://gsght.com/imgp/` or `https://cdn.gsght.com/imgp/`
Kochava: starts with `https://imp.control.kochava.com/track/impression`
Ensure no extra spaces or characters
Contact your attribution partner if URL format is unclear
Need Help?
If you're experiencing issues:
Check this guide for your specific campaign type
Follow the troubleshooting steps for your situation
Contact support with:
Campaign goal you're trying to launch
Event status you're seeing
Recent traffic and conversion numbers
Any error messages
Our support team can help verify your tracking setup and diagnose any issues preventing campaign launch.