Yes. With Live Sports targeting, your ads run during live game broadcasts from major sports leagues across streaming channels. Live Sports is available for Awareness campaigns.
Available leagues
MLB (Major League Baseball)
NASCAR
NBA (National Basketball Association)
NFL (National Football League)
NCAAF (NCAA Football)
NCAAB (NCAA Basketball)
NHL (National Hockey League)
PGA Tour (Golf)
WNBA (Women's National Basketball Association)
How to set up a Live Sports campaign
Create an Awareness campaign.
In your strategy, go to the Placement section.
Under Inventory, select Live Sports.
Choose your leagues:
Keep Select all checked to target all current and future leagues. New leagues are added automatically as they become available.
Or uncheck Select all and pick individual leagues. Turn on View selected only to review your choices.
Check the Strategy Estimate panel on the right for your estimated reach and deliverability forecast before you publish.
Important things to know
League-level targeting: You target leagues, not individual games, teams, or days. Vibe finds the streaming channels carrying live games from your selected leagues and places your ads during those broadcasts.
Cannot combine with Apps & Channels: You cannot select both Live Sports and specific Apps & Channels in the same strategy. To target both, create two separate strategies within your campaign.
Delivery follows the game schedule: Your ads run only during live games. The dates under each league show when its next games take place. Expect little or no delivery in a league’s off-season or between games.
Avoid narrow geo-targeting: Live Sports inventory is more limited than general CTV inventory. Broad geographic targeting is recommended to optimize deliverability.
Higher CPMs: Live sports inventory is premium and typically comes at higher CPMs than standard CTV inventory. Expect CPMs above the typical $15-$30 range.