Vibe lets you advertise alongside live sports programming from major leagues. Your ads run during live game broadcasts on streaming channels.
Available leagues
MLB (Major League Baseball)
NASCAR
NBA (National Basketball Association)
NFL (National Football League)
NCAAF (NCAA Football)
NCAAB (NCAA Basketball)
NHL (National Hockey League)
PGA (Golf)
WNBA (Women's National Basketball Association)
How to set up a Live Sports campaign
In your strategy setup, scroll to the Inventory Targeting section.
Select Live Sports.
Choose the leagues whose live games you want to advertise alongside.
Important things to know
Content targeting, not channel targeting: Live Sports targets content (live games), not specific channels. Vibe finds the streaming channels carrying those games and places your ad accordingly.
Cannot combine with Apps & Channels: You cannot select both Live Sports and specific Apps & Channels in the same strategy. To target both, create two separate strategies within your campaign.
Delivery is game-time only: Ads run during live game broadcasts. Time slot targeting is automatically deactivated for Live Sports strategies.
Avoid narrow geo-targeting: Live Sports inventory is more limited than general CTV inventory. Broad geographic targeting is recommended to optimize deliverability.
Higher CPMs: Live sports inventory is premium and typically comes at higher CPMs than standard CTV inventory. Expect CPMs above the typical $15-$30 range.
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