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Set a Budget for your Campaign
Set a Budget for your Campaign
Nicolas Hemidy avatar
Written by Nicolas Hemidy
Updated over a week ago

Vibe does not charge any platform, subscription, extra user seat, or joining fees, so the budget you decide to set per campaign is the exact amount your account will be charged for.

Campaign budget type

When creating a campaign with Vibe, you can pick between 2 budget types:

  • Daily: the campaign will aim to spend the budget you set on a daily basis.

  • Lifetime: the campaign will spend and pace the budget over a span of time determined by you.

If you chose the Daily Budget option, you don’t have to set an end date for your campaign. If you don’t set an end date, the campaign will keep spending the set daily budget until you pause it.

Campaign budget distribution across strategies

Your campaign budget can be distributed across different strategies depending on your objectives.

For example, if your campaign budget is $10000 and you have 2 strategies, you can distribute your campaign budget across those strategies (i.e. strategy 1: $3 and strategy 2: $7k).

But be careful! The sum of your strategies' budgets can’t exceed your overall campaign budget.

Pricing Mode

For each strategy, you can set how to spend your budget by choosing between automatic bidding (recommended) and manual bidding.

Automatic bidding will buy inventory at the best price depending on your targeting filters. You don't have to worry about setting the right CPM!

You can also set a manual price. For example, if your CPM bid is $30, Vibe will buy auctions at a maximum price of $30 per 1000 impressions.

Minimum Budgets

The minimum budget for a campaign is $50 per day, whether it's a lifetime budget campaign or a daily budget campaign, as our experience with CTV has shown this is what an actionable minimum budget looks like. That said, here are some guidelines to help you define what is the right budget for you.

CPMs (Cost Per Mille) vary according to the type of channel and targeting you are looking for, but typical CPMs for a CTV performance campaign range between $15 and $25.

What does that mean? Well, for example, if you set a Daily Budget of $150 for your campaign, it will display 150,000 impressions.

Once your campaign has launched, you can increase or decrease your budget at any time, based on results.

Best Practices

Because CTV advertising works for businesses and campaigns of all sizes there is no one-size-fits-all solution to budgeting. There are, however, some helpful guidelines.

If you’re only targeting a few specific zip codes, $500 during a short period of time can be effective to get started. A nationwide campaign, on the other hand, would of course cost more. Generally speaking, you probably want to hover around $2k-$5k per quarter for an impactful campaign.

If you’re not sure about your targeting parameters, but you know of the amount of impressions you want to achieve, a great way to get a ballpark figure for your budget is to simply calculate backwards from that number of impressions.

It’s simple. Let’s say, for example, that you wish to reach 100K impressions during the course of your campaign. Just divide that number by 1000 and multiply it by Vibe’s average CPM (Cost Per Thousand Impressions) which hovers around $18 to arrive at your campaign budget. That would put your budget at $1800! Easy!

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