The Vibe platform offers flexible and transparent targeting options for your Streaming TV campaign, from geo-location to precise demographic filters. Use them to reach your ideal audience while giving our bidder the flexibility to find the best results.

We recommend limiting the number of strict targeting restrictions to maintain optimal deliverability.

Vibe organizes targeting into two categories:

Controls (Hard Filters): These are restrictions that limit who can see your ads. For example, excluding locations, setting an age range, or targeting a specific gender. If a user does not meet these criteria, they will never see your ad.

Suggestions (Soft Signals): These are preferences that help guide our bidder towards certain audiences without excluding others. For example, in-market audiences or interest categories. Suggestions influence delivery but do not limit reach.

All audience targeting is managed within a single Audience module. We'll automatically reach people most likely to respond — you can adjust audience controls to reflect legal or practical constraints.

For each audience type, you can independently choose between:

You can mix modes across audience types — for example, keep Age and Gender as Controls while setting Detailed Demographics to Suggestions. When switching an audience type from Suggestions to Control, you'll see a warning about potential reach impact.

Note: The per-audience-type toggle is available for Awareness, Traffic, Leads, and Sales campaign goals only. It is not available for Retargeting and App Promotion goals — audience targeting cannot be switched between Suggestions and Control modes for those goals.
​Locations and Web audiences are not yet available for Suggestions.

Target or exclude specific U.S. states, metros, cities, ZIP codes, counties, or congressional districts. For large lists, use the bulk upload feature.

Location is always set to Controls mode and cannot be switched to Suggestions.

Tip: For Live Sports campaigns, avoid strict geo-targeting to optimize deliverability.

Choose audiences based on purchase intent or content interests. Defaults to Suggestions mode — we optimize across your selections and expand to high-intent viewers for better performance.

Set a minimum and/or maximum age to define who should see your ads. Defaults to Suggestions mode — switch to Control mode to restrict delivery exclusively to your chosen age range.

Note: If your advertiser account is subject to industry-level age restrictions (e.g., alcohol, gambling, CBD), the restricted age ranges are greyed out and Age is automatically locked in Control mode.

Target ads to all genders or a specific gender. Defaults to Suggestions mode — switch to Control mode to restrict delivery exclusively to your selected genders.

Choose from a set of demographic attributes to refine your audience. Defaults to Suggestions mode.

Upload or sync your own customer lists from CRM platforms. Defaults to Suggestions mode.

Target audiences based on your retargeting segment. Web Audiences are always set to Controls mode and cannot be switched to Suggestions.

We'll automatically show ads where people are most likely to respond. Choose specific placements if you have strict brand or legal requirements.

Restricting placements to specific channels may impact delivery. We recommend broad placement unless you have specific brand-safety requirements.

Select all available channels or pick them individually.

If also targeting Live Sports, you will need to set up a separate strategy.

Target live games by selecting the leagues you want.

Note: Live Sports campaigns run only during game time, and time slot targeting will be disabled.

WARNING: Live Sports campaigns will deliver your ads during game time, which means the time slot targeting module will be deactivated.

We also recommend avoiding geo-location targeting for Live Sports campaigns in order to optimize deliverability.

Target TV screens, tablets, and/or mobile devices.

Choose specific times of day for ad delivery or use predefined schedules.

This setting is now located in the Budget & Schedule section.