The Vibe platform offers flexible and transparent targeting options for your Streaming TV campaign, from geo-location to precise demographic filters. Use them to reach your ideal audience while giving our bidder the flexibility to find the best results.

We recommend limiting the number of strict targeting restrictions to maintain optimal deliverability.

Vibe organizes targeting into two categories:

Controls (Hard Filters): These are restrictions that limit who can see your ads. For example, excluding locations, setting an age range, or targeting a specific gender. If a user does not meet these criteria, they will never see your ad.

Suggestions (Soft Signals): These are preferences that help guide our bidder towards certain audiences without excluding others. For example, in-market audiences or interest categories. Suggestions influence delivery but do not limit reach.

These audiences can appear in either Controls or Suggestions, depending on your campaign goal.

Performance-oriented goals like Sales or Leads typically include fewer controls and more suggestions, giving our bidder a broader bidding landscape — which often translates into stronger performance.

Suggestions will always be taken into account, and a minimum portion of your budget will be allocated to them.

Target or exclude specific U.S. states, metros, cities, or ZIP codes. For large ZIP lists, use the bulk upload feature.

Tip: For Live Sports campaigns, avoid strict geo-targeting to optimize deliverability.

Set a minimum and/or maximum age to restrict who will see your ads.

Target ads to all genders or a specific gender.

Choose from a set of demographic attributes to refine your audience.

Choose audiences based on purchase intent or content interests.

Upload or sync your own customer lists from CRM platforms.

Suggest delivery to audiences similar to your retargeting segment.

These settings determine where your ads appear.

Select all available channels or pick them individually.

If also targeting Live Sports, you will need to set up a separate strategy.

Target live games by selecting the leagues you want.

Note: Live Sports campaigns run only during game time, and time slot targeting will be disabled.

WARNING: Live Sports campaigns will deliver your ads during game time, which means the time slot targeting module will be deactivated.

We also recommend avoiding geo-location targeting for Live Sports campaigns in order to optimize deliverability.

Target TV screens, tablets, and/or mobile devices.

Choose specific times of day for ad delivery or use predefined schedules.

This setting is now located in the Budget & Schedule section.