Retargeting lets you show TV ads to people who have already visited your website. This is one of the most effective ways to convert existing interest into action.
How it works
Install the Vibe pixel on your website header so Vibe can collect visitor data and build your audience pool. We recommend starting data collection at least a few days before launching your retargeting campaign. See Vibe Pixel.
Create a campaign with the Retargeting goal.
Select your audience under the Website Audiences tab: Visitors, Leads, or Purchasers.
Set up the rest of your campaign as usual and launch.
Your audience pool continues to grow as Vibe collects more visitor data over time.
Available retargeting audiences
By implementing different pixel events on your website, you can target specific audience segments:
Visitors: Anyone who visited your website.
Leads: Users who submitted a form or signed up (requires a Lead pixel event).
Purchasers: Users who completed a purchase (requires a Purchase pixel event).
When you select one audience, the others are automatically excluded. For example, selecting "Visitors" excludes Leads and Purchasers.
Minimum audience size
Your retargeting audience needs a minimum number of unique visitors before it can be used. If you see an alert saying "No website visitors have been found", it means your pixel has not yet collected enough data.
Common reasons:
The pixel was saved but not pasted into your website header.
You selected an advertiser that does not have an active pixel.
Not enough time has passed since pixel installation.
See Troubleshooting Your Vibe Pixel if you need help verifying your pixel setup.
Custom web traffic audiences
For more precise retargeting, you can create custom audiences based on specific page visits with configurable lookback windows. For example, target visitors who viewed your pricing page in the last 14 days.
See Custom Web Traffic Audiences for details.
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