How to Synchronize, Activate, Report, and Manage your Klaviyo audiences with Vibe
Synchronizing Klaviyo with Vibe
You can easily synchronize your Klaviyo account with Vibe through the Vibe application. You can connect your Klaviyo account directly from the Klaviyo interface using OAuth, or from the Vibe platform, also using OAuth. This connection allows Vibe to access your Klaviyo account data for efficient audience management.
Click the "Allow" button to authorize the connection, and then continue the rest of the connection process as prompted.
Importing Lists and Segments from Klaviyo
Once the connection is established, Vibe automatically retrieves the list of segments and lists available in your Klaviyo account.
You can then import these audiences directly into Vibe. This makes it easy to use your existing audiences for your Connected TV campaigns.
Vibe allows you to import up to 50 audiences (either segments or lists) from a Klaviyo account.
Activating Klaviyo Audiences with Vibe
Vibe identifies and retrieves Klaviyo profiles that have an associated IP address. These profiles are essential for activating audiences in the Connected TV (CTV) context. By matching these profiles, Vibe allows you to target your CTV campaigns precisely and effectively, leveraging the customer data already available in Klaviyo.
Vibe recommends waiting 24–48 hours after importing audiences before launching a campaign.
During this time, the platform performs a matching process to align your imported profiles with available data. Launching a campaign too early—before this process completes—can result in incomplete audience matching, which limits potential reach and delivery performance.
Vibe automatically keeps your imported Klaviyo audiences up to date. Any profiles added or removed from your Klaviyo segments are automatically reflected in Vibe, ensuring your targeting always matches the latest data from Klaviyo. Updates are typically processed within an hour.
Reporting for Klaviyo Audiences in your Vibe campaigns
Vibe provides reporting by Klaviyo audiences within campaigns that target Klaviyo audiences. This allows you to monitor the performance of each specific audience segment directly within your campaigns.
Why Klaviyo Flows and Webhooks Are Created Automatically
When you connect Klaviyo to Vibe and import your Klaviyo audiences, Vibe automatically creates a set of webhook-based flows inside your Klaviyo account.
This is expected and required for the integration to work properly.
These webhooks allow Vibe to receive updates every time a profile enters or exits one of the Klaviyo segments you imported. They are essential to ensure the freshness and the reliability of the sync.
The flows do not send any communication to your customers, and they do not modify your marketing flows. Their only purpose is to send audience refresh information to Vibe so that your Connected TV campaigns always use the most recent data.
You can safely ignore these flows in Klaviyo. Once the integration is set up, Vibe maintains them automatically.
Klaviyo campaigns best practices
Make sure to import sufficiently large Klaviyo audiences.
Keep in mind that Vibe targets profiles for which an IP is associated, meaning there is a discrepancy between the total number of profiles and the number of targetable profiles.Target only Klaviyo audiences to ensure optimal reach and delivery.
Vibe recommends not adding specific targeting criteria (age, gender, demographics, interests), as this can impact the performance of your campaigns.Let your Klaviyo campaigns run for several days.
The total synchronization time for segments can take up to 48 hours, so you can benefit from the full reach potential after this maximum time.
Run your Klaviyo campaigns using awareness or web-traffic campaign goals, depending on your objectives. The website retargeting campaign goal is not enabled for Klaviyo since it's dedicated to web-pixel activity only.
Vibe Impression Event in Klaviyo
When managing campaigns with your Klaviyo audiences, Vibe automatically sends impression data to your Klaviyo account.
This provides valuable insights and enables you to engage your exposed audience across other marketing channels.
The impression event from Vibe is sent with a short delay (<2h), along with the associated profile information. This lets you leverage your CTV audience within your broader marketing strategies.
The following data is included with each impression event sent to Klaviyo:
Account
Advertiser
Campaign
Strategy
Creative
Channel
Klaviyo Segment
Additionally, Vibe passes along a profile_id and a profile property called vibe_ad_viewer, making it easy to retrieve and utilize this data within your Klaviyo account.
Managing Klaivyo Audiences
You can add or remove lists at any time from the Custom audiences page.
Lists stay updated automatically every day.
To disconnect Klaviyo, go to Settings → Custom audiences and click Disconnect.
Best Practices
Allow 24–48 hours after importing before launching campaigns, so Vibe can match the maximum number of profiles.
Import sufficiently large lists: For best deliverability and performance, your list should ideally include at least 50,000 contacts.
Keep targeting simple: avoid stacking demographic or interest filters on top of Mailchimp audiences to preserve scale.