How to Synchronize, Activate, Report, and Manage your Klaviyo audiences with Vibe
Synchronizing Klaviyo with Vibe
You can easily synchronize your Klaviyo account with Vibe through the Vibe application. You can connect your Klaviyo account directly from the Klaviyo interface using OAuth, or from the Vibe platform, also using OAuth. This connection allows Vibe to access your Klaviyo account data for efficient audience management.
Please note that Vibe has not yet been reviewed by Klaviyo's partner team, but this does not block the synchronization process. To proceed, simply click the "Allow" button to authorize the connection, and then continue with the rest of the connection process as prompted.
Importing Lists and Segments from Klaviyo
Once the connection is established, Vibe automatically retrieves the list of segments and lists available in your Klaviyo account.
You can then import these audiences directly into Vibe. This makes it easy to use your existing audiences for your Connected TV campaigns.
Vibe allows you to import up to 50 audiences (either segments or lists) from a Klaviyo account.
Activating Klaviyo Audiences with Vibe
Vibe identifies and retrieves Klaviyo profiles that have an associated IP address. These profiles are essential for activating audiences in the Connected TV (CTV) context. By matching these profiles, Vibe allows you to target your CTV campaigns precisely and effectively, leveraging the customer data already available in Klaviyo.
Vibe recommends launching a campaign 24 to 48 hours after importing your audiences. This is because there is a processing period during which Vibe matches as many profiles as possible. If a campaign is launched before this period is over, not all profiles may be matched, so your reach can be limited.
Then, Vibe automatically refreshes your imported Klaviyo audiences, to get profiles dynamically added or removed in Klaviyo segments up-to-date and guarantee an effective targeting.
Reporting for Klaviyo Audiences in your Vibe campaigns
Vibe provides reporting by Klaviyo audiences within campaigns that target Klaviyo audiences. This allows you to monitor the performance of each specific audience segment directly within your campaigns.
Klaviyo campaigns best practices
Make sure to import sufficiently large Klaviyo audiences.
Keep in mind that Vibe targets profiles for which an IP is associated, meaning there is a discrepancy between the total number of profiles and the number of targetable profiles.Target only Klaviyo audiences to ensure optimal reach and delivery.
Vibe recommends not adding specific targeting criteria (age, gender, demographics, interests), as this can impact the performance of your campaigns.Let your Klaviyo campaigns run for several days.
The total synchronization time for segments can take up to 48 hours, so you can benefit from the full reach potential after this maximum time.
Run your Klaviyo campaigns using awareness or web-traffic campaign goals, depending on your objectives. The website retargeting campaign goal is not enabled for Klaviyo since it's dedicated to web-pixel activity only.
Vibe Impression Event in Klaviyo
When managing campaigns with your Klaviyo audiences, Vibe automatically sends impression data to your Klaviyo account.
This provides valuable insights and enables you to engage your exposed audience across other marketing channels.
The impression event from Vibe is sent with a short delay (<2h), along with the associated profile information. This lets you leverage your CTV audience within your broader marketing strategies.
The following data is included with each impression event sent to Klaviyo:
Account
Advertiser
Campaign
Strategy
Creative
Channel
Klaviyo Segment
Additionally, Vibe passes along a profile_id and a profile property called vibe_ad_viewer, making it easy to retrieve and utilize this data within your Klaviyo account.