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HubSpot Integration

How to Synchronize, Import, and Use HubSpot Audiences with Vibe.

You can connect your HubSpot CRM with Vibe to retarget your customer lists on Streaming TV campaigns. The integration is quick to set up and keeps your audiences synced automatically.

Step 1 – Connect HubSpot to Vibe

  1. In Vibe, go to the Audiences tab in the top navigation.

  2. Click + Create audience.

  3. Select HubSpot as your audience source, then click Continue.

  4. Choose your advertiser account.

  5. Click Connect with partner.

  6. A HubSpot window will open — log in, select your account, and approve the connection.

Once complete, you’ll see a confirmation that your HubSpot account is successfully connected.

Step 2 – Import HubSpot CRM Segments

After connecting, Vibe automatically displays your available HubSpot Segments:

  1. Select one or more segments to sync.

  2. Click Save selection.

Your synced lists will now appear under Custom audiences in Vibe and will refresh automatically as contacts are added or removed in HubSpot.

Step 3 – Use HubSpot Audiences in Campaigns

When creating or editing a campaign in Vibe:

  1. Use the Retargeting campaign goal if you want to strictly target your HubSpot audience(s).

  2. In the Strategy step, open the Custom audiences section.

  3. Choose one or more HubSpot lists.

  4. Add them to your campaign targeting.

Vibe matches HubSpot profiles with CTV household profiles using identifiers such as email and IP. This allows you to reach your CRM contacts with precision on TV.

Managing HubSpot Audiences

  • You can add or remove lists at any time from the Audiences page.

  • Lists stay updated automatically every day.

  • To disconnect HubSpot, go to the Audiences page, scroll right on any HubSpot-sourced audience row, click the ⋮ (three-dot) menu, and select Disconnect HubSpot.

Best Practices

  • Allow 24–48 hours after importing before launching campaigns, so Vibe can match the maximum number of profiles.

  • Import sufficiently large lists: For best deliverability and performance, your list should ideally include at least 50,000 contacts.

  • Keep targeting simple: avoid stacking demographic or interest filters on top of HubSpot audiences to preserve scale.

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