You can connect your HubSpot CRM with Vibe to retarget your customer lists on Streaming TV campaigns. The integration is quick to set up and keeps your audiences synced automatically.
Step 1 – Connect HubSpot to Vibe
In Vibe, go to Settings → Custom audiences.
Click New audience and select HubSpot.
Choose your advertiser account in Vibe.
Click Connect with partner.
A HubSpot window will open — log in, select your account, and approve the connection.
Once complete, you’ll see a confirmation that your HubSpot account is successfully connected.
Step 2 – Import HubSpot Lists
After connecting, Vibe automatically displays your available HubSpot lists:
Select one or more lists to sync.
Click Save selection.
Your synced lists will now appear under Custom audiences in Vibe and will refresh automatically as contacts are added or removed in HubSpot.
Step 3 – Use HubSpot Audiences in Campaigns
When creating or editing a campaign in Vibe:
Use the Retargeting campaign goal if you want to strictly target your HubSpot audience(s).
In the Strategy step, open the Custom audiences section.
Choose one or more HubSpot lists.
Add them to your campaign targeting.
Vibe matches HubSpot profiles with CTV household profiles using identifiers such as email and IP. This allows you to reach your CRM contacts with precision on TV.
Managing HubSpot Audiences
You can add or remove lists at any time from the Custom audiences page.
Lists stay updated automatically.
To disconnect HubSpot, go to Settings → Custom audiences and click Disconnect.
Best Practices
Allow 24–48 hours after importing before launching campaigns, so Vibe can match the maximum number of profiles.
Import sufficiently large lists: only contacts with usable identifiers (like email or IP) are targetable.
Keep targeting simple: avoid stacking demographic or interest filters on top of HubSpot audiences to preserve scale.
Use for CRM-driven campaigns such as win-back, nurture, or loyalty activation.