Key terms used across the Vibe platform.
Advertiser: A workspace on the Vibe platform that groups campaigns by brand, client, or product category. If you manage one brand, enter the brand name once. If you manage multiple brands or clients, create a separate advertiser for each.
Attribution window: The period after a viewer sees your ad during which website actions (visits, leads, purchases) are attributed to that campaign. Configurable per campaign. See Web Attribution and Attribution Windows.
Bidding: The maximum amount you are willing to pay per impression. Vibe offers two bidding strategies: Automatic (recommended, Vibe optimizes your CPM) and Manual (you set a fixed CPM bid).
Budget type: Each strategy has a budget type: Daily (spend a fixed amount per day) or Lifetime (spend a total amount over the strategy's flight). See Understanding Campaign Budgets.
Campaign: A campaign groups one or more strategies under a single goal. Each campaign has a goal (Awareness, Traffic, Leads, Sales, App Promotion, or Retargeting) that cannot be changed after publishing.
Completed view: An ad that played from start to finish.
CPM: Cost per 1,000 impressions. See Understanding Your Campaign Metrics.
CTV (Connected TV): A television connected to the internet that streams content through apps (Smart TVs, Roku, Fire TV, Apple TV, etc.). See CTV Advertising Fundamentals.
Frequency: The average number of times each unique household saw your ad during the selected date range.
Frequency capping: A limit on how many times an ad is shown to a household per day. Available for awareness campaigns only. See Frequency Capping Best Practices.
Impressions: The total number of times your ad was served. Each placement counts as one impression. Not the same as unique viewers (see Unique Households).
Learning phase: The initial period (14 days) after a campaign launches during which the delivery system optimizes. See Understanding the Campaign Learning Phase.
Pixel: A small piece of code installed on your website that tracks visitor activity (page views, leads, purchases). Required for all campaign goals except Awareness. See Vibe Pixel.
ROAS (Return on Ad Spend): Revenue generated for every dollar spent. Displayed as a multiplier (e.g., 3.0x means $3 earned per $1 spent).
Strategy: A targeting and budget configuration within a campaign (also known as an ad set on other platforms). Each strategy has its own budget, targeting, dates, and creatives. See How to Create Separate Strategies.
Unique Households: The number of distinct households that saw your ad at least once. Each household is counted once regardless of how many impressions they received.
Vibe Performance Network (VPN): A curated bundle of Vibe's top 50 performing apps and channels at optimized pricing. See Understanding the Vibe Performance Network.
View-through attribution: Attribution based on ad exposure (viewing) rather than clicks. Vibe uses IP-based matching to connect a TV ad view to a later website visit. See Web Attribution and Attribution Windows.