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Create your Campaign

Set your budget, targets, and dates to launch your campaign with Vibe in minutes.

Nicolas Hemidy avatar
Written by Nicolas Hemidy
Updated over a week ago

1️⃣ Name Your Campaign

Give your campaign a descriptive name that helps you identify it later in reporting and analytics.

2️⃣ Select Your Campaign Goal

Choose your objective, which defines how your campaign will be optimized.

Available Goals:

  • Awareness – Optimize for impressions (CPM)

  • Traffic – Optimize for website sessions (Cost per Session)

  • App Promotion – Optimize for app installs and in-app revenue

  • Retargeting – Re-engage users who previously interacted with your bran


3️⃣ Set Your Budget and Dates

Once your campaign is created, you’ll be prompted to add strategies — individual ad sets within the campaign. Each strategy includes its own:

  • Budget (Daily or Lifetime)

  • Start and End Dates

This allows for granular testing, audience segmentation, and creative experimentation — all within a single campaign.

In each strategy:

  • Choose Daily or Lifetime budget

  • Set Start Date (required)

  • Set End Date:

    • Required for Lifetime budgets

    • Optional for Daily budgets

Minimum strategy budget: $50

Strategies within the same campaign can have mixed budget types.


4️⃣ Set Your Targeting Controls

You’ll be able to define your targeting at the strategy level using:

  • Audience Controls (e.g., age, gender, location)

  • Placement Controls (CTV inventory and devices)


5️⃣ Add Creative

Upload or select your ad creatives. Each strategy can have its own creatives, and you can preview how they’ll appear across different platforms.


6️⃣ Review & Launch

Before launching:

  • Review your campaign and each strategy’s details

  • Check that all required fields (budget, targeting, creative) are complete

  • Use the Recap Page to see a summary of campaign settings

When ready, click Launch Campaign.

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