1️⃣ Name Your Campaign
Give your campaign a descriptive name that helps you identify it later in reporting and analytics.
2️⃣ Select Your Campaign Goal
Choose your objective, which defines how your campaign will be optimized.
Available Goals:
Awareness – Optimize for impressions (CPM)
Traffic – Optimize for website sessions (Cost per Session)
App Promotion – Optimize for app installs and in-app revenue
Retargeting – Re-engage users who previously interacted with your bran
3️⃣ Set Your Budget and Dates
Once your campaign is created, you’ll be prompted to add strategies — individual ad sets within the campaign. Each strategy includes its own:
Budget (Daily or Lifetime)
Start and End Dates
This allows for granular testing, audience segmentation, and creative experimentation — all within a single campaign.
In each strategy:
Choose Daily or Lifetime budget
Set Start Date (required)
Set End Date:
Required for Lifetime budgets
Optional for Daily budgets
Minimum strategy budget: $50
Strategies within the same campaign can have mixed budget types.
4️⃣ Set Your Targeting Controls
You’ll be able to define your targeting at the strategy level using:
Audience Controls (e.g., age, gender, location)
Placement Controls (CTV inventory and devices)
5️⃣ Add Creative
Upload or select your ad creatives. Each strategy can have its own creatives, and you can preview how they’ll appear across different platforms.
6️⃣ Review & Launch
Before launching:
Review your campaign and each strategy’s details
Check that all required fields (budget, targeting, creative) are complete
Use the Recap Page to see a summary of campaign settings
When ready, click Launch Campaign.