1️⃣ Name Your Campaign
Give your campaign a descriptive name that helps you identify it later in reporting and analytics.
2️⃣ Select Your Campaign Type and Success Metric
Choose your objective, which defines how your campaign will be optimized. Campaign types are grouped as follows:
Performance Goals:
Awareness – Optimize for impressions (CPM)
Traffic – Drive website sessions and conversions (Cost per Session, Cost per Purchase, or ROAS)
Leads – Optimize for qualified leads (Cost per Lead)
Sales – Optimize for purchases (Cost per Purchase)
App Promotion – Optimize for app installs and in-app revenue
Retargeting – Re-engage users who previously interacted with your brand
ABM (Account-Based Marketing) – Reach target accounts and measure exposure at the company level (Cost per Unique Household or Cost per Lead)
Choose how you'll measure this campaign's success
Right below the campaign type, Vibe asks you to pick the metric you want to track and the result you're aiming for:
Choose a metric from the dropdown. The options depend on the campaign type you selected. For example, for Awareness the dropdown shows CPM — "You're aiming for a set cost per thousand impressions."
Enter your target for that metric (for example, Target CPM). This is the cost you're aiming for.
Your chosen metric and target then appear in the Performance objective column of your Campaigns list.
3️⃣ Set Your Budget and Dates
Once your campaign is created, you'll be prompted to add strategies — individual ad sets within the campaign. Each strategy includes its own:
Budget (Daily or Lifetime)
Start and End Dates To achieve meaningful results, consider starting with a campaign budget ranging from $500 to $1,500. This approach generates sufficient data for better decision-making and ensures the campaign is optimized effectively.
This allows for granular testing, audience segmentation, and creative experimentation — all within a single campaign.
In each strategy:
Choose Daily or Lifetime budget
Set Start Date (required)
Set End Date:
Required for Lifetime budgets
Optional for Daily budgets
Minimum strategy budget: $50 Vibe also advises starting your campaign with a budget of $500 to $1,500 for optimal results.
Strategies within the same campaign can have mixed budget types.
Why Budget Planning Matters
Sufficient Data Collection: Higher starting budgets can help gather actionable data faster.
Improved Campaign Performance: Adequate investment enables better optimization for your target audience.
Platform Compliance: Meeting the daily spend minimum ensures campaigns run without interruption.
4️⃣ Set Your Targeting
You'll be able to define your targeting at the strategy level using:
Audience — all audience types (location, in-market & interests, age, gender, detailed demographics, and Custom & Web Audiences) are managed in a single module. For Awareness, Traffic, Leads, and Sales goals, you can independently set each audience type to Suggestions mode (recommended default — the bidder optimizes across your selections and expands to high-intent viewers) or Control mode (hard filter — ads are delivered only to your exact selection). This toggle is not available for Retargeting, App Promotion and ABM goals. Custom & Web Audiences start in Control mode on every goal, so you can include or exclude audiences.
Placement (CTV inventory — apps, channels, and live sports). Campaigns deliver to TV screens by default; the Screens control for tablet or mobile delivery no longer appears on new campaigns.
5️⃣ Add Creative
Upload or select your ad creatives. Each strategy can have its own creatives, and you can preview how they'll appear across different platforms.
6️⃣ Review & Launch
Before launching:
Review your campaign and each strategy's details
Check that all required fields (budget, targeting, creative) are complete
Use the Recap Page to see a summary of campaign settings
When ready, click Launch Campaign.