What is a Company audience?
Company audiences let you target advertising to a list of companies — your target accounts — rather than a list of individual contacts. Unlike a Manual CRM audience, you don't need any contact emails or a CRM seed.
Company audiences are available for ABM campaigns only.
There are two ways to build one:
Firmographic audience — define your target accounts with company filters, no list needed.
Company list upload — upload a CSV of accounts you already know.
Where to create a Company audience
You can start from two places:
From the Audiences page (left nav) — click New audience.
Inline from a campaign — in an ABM campaign strategy, open the Custom Audiences module and click + Create audience. A slideover opens where you choose your source: Contacts list, Company list, or Firmographic audience. The advertiser is pre-selected and the new audience is immediately available in the current strategy once ready.
Option 1 — Firmographic audience
Choose Firmographic audience as the source and select the advertiser.
Set your filters:
Industry
Company size (size bands)
Employee location
Job function
Job level
Within a single filter, values are combined with OR; different filters are combined with AND.
As you adjust filters, an estimated company count updates live so you can size your segment before saving. Individual companies are not listed or selectable — if you want to hand-pick accounts, use a Company list upload instead.
Name your audience (max 100 characters; we recommend a unique, descriptive name) and click Save.
Option 2 — Company list upload
Choose Company list as the source and select the advertiser.
Upload a .CSV where each line identifies a company by company website, company email domain, or LinkedIn company page URL. The flow mirrors the Manual CRM contact upload.
Name your audience and click Save.
ℹ️ You don't need to normalize your input — we handle resolving company identifiers (e.g. "google" / "Google Cloud" / "Alphabet") for you.
Building takes time (asynchronous)
After you save, the audience isn't ready instantly. The estimated count is shown at creation, but the final audience size becomes available only once the background build completes — around 2 hours on average.
The audience moves through these statuses:
Processing — the audience is being built; the final size is not yet available.
Ready — the audience is built and can be selected in your ABM campaign.
Error — the build failed; try creating the audience again.
For a full explanation of all audience statuses, see Understanding Audience Sync Statuses.
Using a Company audience in a campaign
In an ABM campaign strategy, open the Custom Audiences module:
Ready Company audiences can be selected and used immediately.
Processing audiences are disabled until the build finishes.
Available firmographic values
These are the values you can currently filter on when building a Firmographic audience. They are based on the People Data Labs taxonomy and may change over time. Live company-count estimates are shown in-product as you refine your filters.
Industry (147 sectors)
Accounting, Airlines/Aviation, Alternative Dispute Resolution, Alternative Medicine, Animation, Apparel & Fashion, Architecture & Planning, Arts and Crafts, Automotive, Aviation & Aerospace, Banking, Biotechnology, Broadcast Media, Building Materials, Business Supplies and Equipment, Capital Markets, Chemicals, Civic & Social Organization, Civil Engineering, Commercial Real Estate, Computer & Network Security, Computer Games, Computer Hardware, Computer Networking, Computer Software, Construction, Consumer Electronics, Consumer Goods, Consumer Services, Cosmetics, Dairy, Defense & Space, Design, E-Learning, Education Management, Electrical/Electronic Manufacturing, Entertainment, Environmental Services, Events Services, Executive Office, Facilities Services, Farming, Financial Services, Fine Art, Fishery, Food & Beverages, Food Production, Fund-Raising, Furniture, Gambling & Casinos, Glass Ceramics & Concrete, Government Administration, Government Relations, Graphic Design, Health Wellness and Fitness, Higher Education, Hospital & Health Care, Hospitality, Human Resources, Import and Export, Individual & Family Services, Industrial Automation, Information Services, Information Technology and Services, Insurance, International Affairs, International Trade and Development, Internet, Investment Banking, Investment Management, Judiciary, Law Enforcement, Law Practice, Legal Services, Legislative Office, Leisure Travel & Tourism, Libraries, Logistics and Supply Chain, Luxury Goods & Jewelry, Machinery, Management Consulting, Maritime, Market Research, Marketing and Advertising, Mechanical or Industrial Engineering, Media Production, Medical Devices, Medical Practice, Mental Health Care, Military, Mining & Metals, Motion Pictures and Film, Museums and Institutions, Music, Nanotechnology, Newspapers, Non-Profit Organization Management, Oil & Energy, Online Media, Outsourcing/Offshoring, Package/Freight Delivery, Packaging and Containers, Paper & Forest Products, Performing Arts, Pharmaceuticals, Philanthropy, Photography, Plastics, Political Organization, Primary/Secondary Education, Printing, Professional Training & Coaching, Program Development, Public Policy, Public Relations and Communications, Public Safety, Publishing, Railroad Manufacture, Ranching, Real Estate, Recreational Facilities and Services, Religious Institutions, Renewables & Environment, Research, Restaurants, Retail, Security and Investigations, Semiconductors, Shipbuilding, Sporting Goods, Sports, Staffing and Recruiting, Supermarkets, Telecommunications, Textiles, Think Tanks, Tobacco, Translation and Localization, Transportation/Trucking/Railroad, Utilities, Venture Capital & Private Equity, Veterinary, Warehousing, Wholesale, Wine and Spirits, Wireless, Writing and Editing.
Company size (number of employees)
1–10
11–50
51–200
201–500
501–1,000
1,001–5,000
5,001–10,000
More than 10,000
Job function & sub-role (24 functions, 106 sub-roles)
You can target a whole function or drill into its sub-roles:
Creative — Artist, Entertainment, Fashion, Graphic design, Hair stylist, Journalism
Education — Curation, Primary & secondary, Professor, Student, Tour & travel
Fulfillment — Logistics, Project management, Transport, Warehouse
Health — Dental, Doctor, Fitness, Nursing, Pharmacy, Therapy, Veterinarian, Wellness
Hospitality — Restaurants, Retail
Manufacturing — Health & safety, Machinist, Quality assurance
Public service — Emergency services, Judicial, Military, Political, Protective service, Social service
Support — Account management, Customer success, Customer support, Fraud
Trade — Agriculture, Construction, Electric, Mechanic, Plumbing
Professional service — Accounting services, Architecture, Consulting, Investment banking, Legal services, Marketing services, Translation
Analyst — Business analyst, Data analyst, Revenue operations
Advisory — Advisor, Board member, Investor
Finance — Accounting, Bookkeeping, Procurement, Planning & analysis, Risk
Human resources — Human resources, Recruiting, Talent analytics, Training
Legal — Compliance, Legal
Operations — Administrative, Aides, Building & grounds, Corporate development, Executive, Investor relations, Strategy
Engineering — Chemical, Data engineering, Data science, DevOps, Electrical, Hardware, Industrial, Information technology, Mechanical, Network, QA engineering, Security, Software, Web
Product — Product design, Product management
Research — Academic, Financial, Scientific
Marketing — Brand, Content, Growth, Marketing design
Partnerships — Business development, Partnerships
Sales — Account executive, Insurance, Realtor, Sales development
Sales engineering — Implementation, Solutions engineer
Unemployed — Unemployed
Job level
CXO, VP, Director, Partner, Owner, Manager, Senior, Entry, Training, Unpaid
Frequently Asked Questions
Q: Do I need contact emails or a CRM connection?
A: No — that's the point of Company audiences. Use firmographic filters or a company-list CSV instead of a contact list.
Q: Can I pick individual companies from a list?
A: No. Firmographic audiences show an estimated company count only, not a browsable company list. To target specific accounts, upload a Company list.
Q: Can I use a Company audience on a non-ABM campaign?
A: No — Company audiences are available for ABM campaigns only for now.
Q: Why is my audience not selectable yet?
A: It's still Processing. It becomes selectable once its status is Ready (around 2 hours on average).