Reporting & Attribution
Understand your campaign performance, metrics, and how attribution works.
10 articles
Measure your Campaign PerformanceNavigate the reporting dashboard: charts, tables, insights, and filters.
Understanding Your Campaign MetricsDefinitions for every metric in your Vibe campaign reporting dashboard.
Web Attribution and Attribution WindowsHow do we attribute web visits to your campaigns.
Why Google Analytics Shows Different Numbers Than VibeWhy GA4 shows different numbers and how to interpret both tools together.
Comparing Vibe Reporting with Third-Party ToolsHow to reconcile Vibe data with Triple Whale, Northbeam, GA4, and MMPs.
Understanding the Vibe Performance Network (VPN)What VPN is, why it exists, and how to read VPN performance in reporting.
Create Custom Reports with Report BuilderCreate custom reports with full control over dimensions, metrics, and filters—all in one place.
How to Download ReportsHow to export and download your campaign reports as CSV.
Vibe API reportingThis page helps you get started with Vibe Reporting API.
Vibe API reporting and SingularThis page helps you understand the Vibe Reporting API and Singular integration.