The Vibe Performance Network (VPN) is a curated selection of Vibe's top 50 performing apps and channels, bundled into a single buying option at competitive pricing.
What is VPN?
VPN is one of the inventory sources available when you set up a campaign on Vibe. Instead of selecting individual streaming apps, VPN gives you access to a curated bundle of premium channels that Vibe has negotiated access to at optimized rates.
VPN includes well-known streaming apps such as Tubi, Roku, DIRECTV, Sling, Fubo, AMC, Warner Bros., ESPN, Samsung TV Plus, Philo, Univision, Paramount Network, Fox News, and more.
Why use VPN?
Up to 30% lower CPMs: Aggregated buying power across 50+ apps means more efficient pricing compared to selecting channels individually.
Performance focused: The 50 apps in VPN are selected based on their track record of delivering strong campaign results across Vibe's advertiser base.
AI bidding optimization: Vibe's system automatically allocates your budget toward the VPN channels that perform best for your specific campaign goal.
How VPN appears in your reporting
In your campaign report, go to the Inventory tab to see how your spend was distributed. You can see delivery metrics (impressions, spend, CPM, completed views) broken down by individual channel, including channels within VPN.
Can I control which channels VPN includes?
VPN is a managed network. You cannot add or remove individual channels from VPN. However, you can:
Choose whether to include VPN in your campaign's channel selection
Select specific channels individually if you prefer full control over where your ads run
Combine both: select VPN for broad, cost-efficient reach plus specific premium channels (e.g., Disney+, Hulu) for guaranteed placements
Frequently asked questions
Why is VPN getting most of my spend?
Vibe's optimization engine allocates budget toward the inventory that delivers the best results for your campaign goal. If VPN channels are outperforming individually selected channels, the system will naturally shift more budget there.
Can I see which specific apps my ads ran on within VPN?
Yes. In your campaign report, the Inventory tab shows performance by individual channel, including channels within VPN.
Is VPN available for all campaign goals?
Yes, VPN is available for Awareness, Traffic, Leads, Sales, App Promotion, and Retargeting campaigns.
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