This guide walks you through everything you need to launch your first CTV campaign on Vibe, from account setup to reading your first report.
Step 1: Create your account
Sign up at vibe.co and create your advertiser account. You will need a business email and a credit card for billing. See Create Your Account.
Step 2: Install the Vibe pixel
Before launching your campaign, install the Vibe pixel on your website. The pixel tracks visitor activity (page views, leads, purchases) and is required for any campaign goal beyond Awareness.
Click your account name in the top right, then go to Tracking > Web Pixel, and click Set up a pixel to follow the installation instructions.
Make sure the pixel is installed on every page of your site, not just the homepage.
Verify it is firing by checking the Pixel page for recent events.
See Vibe Pixel for detailed instructions, or find your platform-specific guide (Shopify, WordPress, GTM, etc.).
Step 3: Upload your video creative
Your ad must be a video file meeting these specs:
16:9 aspect ratio, 1920×1080 (HD) resolution
5 to 90 seconds (15s or 30s recommended)
.mp4 format, 500MB max
You can upload creatives in advance from the Library (click Upload), or during campaign creation with Add a creative > Upload a creative. See the Creative Library article and Video Creative Best Practices for tips.
Step 4: Create your campaign
Follow these steps to configure your campaign:
Choose your goal: Awareness, Traffic, Leads, Sales, App Promotion, Retargeting or ABM. Each goal requires different prerequisites (e.g., pixel events for Sales). See Campaign Goal Prerequisites.
Choose how you'll measure success: Pick the metric you want to track and the result you're aiming for (your performance objective).
Set your budget: Choose daily or lifetime budget for each strategy. Each strategy requires a minimum budget of $50. See Set a Budget.
Define your targeting: Select geography, audience demographics, channels, and content categories. See Campaign Targeting.
Assign your creative: Click Add a creative, then choose Upload a creative or Browse library to select the video(s) you uploaded.
Review and launch: Double-check your settings and publish.
For a full walkthrough, see Create your Campaign.
Step 5: Wait for the learning phase
After launch, your campaign enters a learning phase (14 days) where the system optimizes delivery. Do not make major changes during this period. See Understanding the Campaign Learning Phase.
Step 6: Read your first report
Once your campaign has been running for a few days, check your results:
Go to Campaigns and click View report on your campaign.
The Report tab shows a performance chart and a data table you can break down by strategy, time, geography, and more.
The Insights tab shows visual breakdowns of geographic, demographic, and inventory performance.
See Measure your Campaign Performance for a full guide, and Understanding Your Campaign Metrics for metric definitions.