First, let’s make sure your video specs are in order.
Size Ratio | 16:9, 1920×1080
Length | 30 seconds max, 15 or 30 second slots
File Format | .mp4
File Size | Max size 200MB
Frame Rate | Must be constant; 23.98, 25, or 29.97 FPS
Bit Rate | Greater or equal to 2500 KBPS
Be careful, if your file is even 1 second too long, it will not upload.
Need help reducing the size of your file? Here are 6 free, easy-to-use tools:
Second, check your audio specs:
Overall Mix Level | 10db to -14db
Dialogue | -12db to -15db
Music | -18db to -22db
Sound Effects | -10db to -20db with occasional spikes up to -8db
Now let’s look at some simple Best Practices:
#1 Strategy matters. Traditional or “linear” TV campaigns used to be aimed at general awareness, but today, the targeting capabilities of CTV allow for much more targeted efforts. Either way, define your campaign goals beforehand so that your video can be as impactful as possible.
#2 Customize. CTV advertising allows marketers to target by zipcode, gender, income, interest, and more, so get specific! With just a few more takes featuring demographic-specific elements, your videos can now speak directly to your various customer segments. With Vibe, you can deliver the right video to the right folks at the right time with just the click of a button.
#3 Don’t neglect audio! If you are used to social ads, you already know how to create impactful graphics, but sound is an intrinsic part of TV advertising - make the most of it!
#4 Make sure your video is in the right format. A simple mp4 or .mov file will do. You can find the full specifications at our Help Center link.
#5 Test early and test often. Real time reporting and optimization mean you can edit your ads as soon as you detect an issue or opportunity. No more wasted impressions!