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Video Creative Best Practices
Video Creative Best Practices
Nicolas Hemidy avatar
Written by Nicolas Hemidy
Updated over a week ago

First, let’s make sure your video specs are in order.

  • Size Ratio | 16:9, 1920×1080

  • Length | 30 seconds max, 15 or 30 second slots

  • File Format | .mp4

  • File Size | Max size 200MB

  • Frame Rate | Must be constant; 23.98, 25, or 29.97 FPS

  • Bit Rate | Greater or equal to 2500 KBPS

Be careful, if your file is even 1 second too long, it will not upload.

Need help reducing the size of your file? Here are 6 free, easy-to-use tools:

Second, check your audio specs:

  • Overall Mix Level | 10db to -14db

  • Dialogue | -12db to -15db

  • Music | -18db to -22db

  • Sound Effects | -10db to -20db with occasional spikes up to -8db

Now let’s look at some simple Best Practices:

#1 Strategy matters. Traditional or “linear” TV campaigns used to be aimed at general awareness, but today, the targeting capabilities of CTV allow for much more targeted efforts. Either way, define your campaign goals beforehand so that your video can be as impactful as possible.

#2 Customize. CTV advertising allows marketers to target by zipcode, gender, income, interest, and more, so get specific! With just a few more takes featuring demographic-specific elements, your videos can now speak directly to your various customer segments. With Vibe, you can deliver the right video to the right folks at the right time with just the click of a button.

#3 Don’t neglect audio! If you are used to social ads, you already know how to create impactful graphics, but sound is an intrinsic part of TV advertising - make the most of it!

#4 Make sure your video is in the right format. A simple mp4 or .mov file will do. You can find the full specifications at our Help Center link.

#5 Test early and test often. Real time reporting and optimization mean you can edit your ads as soon as you detect an issue or opportunity. No more wasted impressions!

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