Make sure your ad meets the following specifications:

File names must not start with special characters (e.g., @, #, %, !, _, -).

Add a Vibe pixel to your website header to monitor campaign performance.

Keep your company URL on-screen at all times

Facilitate or promote illegal activity

Create content that is deceptive, misleading, defamatory, obscene, distasteful, racially or ethnically offensive, harassing, or that is discriminatory based upon race, gender, color, creed, age, sexual orientation, or disability

Include sexually suggestive, explicit, or pornographic content

Infringe upon or violate any right of any third party, including, without limitation, any intellectual property, copyrighted content, privacy, or publicity rights

Market or promote gambling, guns, alcohol, or tobacco product

Confidently upload ads relating to elections, ballot initiatives, political candidates and ads intended to raise awareness on certain political or social issues in the United States.

Comply with all applicable laws, including without limitation all federal election laws, and US FEC regulations, including obligations with respect to ensuring required disclosures regarding the source of the political advertising and maintaining certain archives and providing reporting.

Include a clear and conspicuous “Paid for by” disclosure identifying who paid for the communication, and whether it was authorized by a candidate or organization.

Submit political ads in the United States if the advertiser is not located in the United States.

Submit anonymously funded campaigns.

Create content that is deceptive, misleading, defamatory, obscene, distasteful, racially or ethnically offensive, harassing, or that is discriminatory based upon race, gender, color, creed, age, sexual orientation, or disability.

Advertisers must comply with all federal, state, and local cannabis advertising regulations.

Audience targeting must be restricted to viewers 21 years or older and exclude kids/kids-family inventory.

Ads should include a “For Adult Use Only” disclaimer where applicable.

Ads should be served only to states where hemp-derived CBD is legal and no active prohibition exists.

Permitted product categories:

Flower only allowed in (California, Colorado, Washington, Oregon, New Jersey, Massachusetts, Connecticut, and New York)

Kratom

Any depiction of consumption — cannot show smoking, vaping, lighting, or inhalation.

Health or medical claims, including statements implying treatment, healing, or wellness benefits.

Pricing, potency, discounts, or promotional offers.

Cartoon characters, bright packaging, or youth-appealing visuals.

Testimonials, endorsements, or influencer-style messaging suggesting results.

Ensure that your ad complies with all local, state, and federal laws regarding advertising alcoholic products, including age restrictions and content limitations.

Clearly indicate that the product is intended for consumers above the legal drinking age.

Depict responsible drinking behavior in all ad creatives.

Use targeting options to ensure your ads are displayed only to audiences legally permitted to purchase alcohol.

Use disclaimers such as “Drink Responsibly” or other legally mandated messages in your ad creative.

Don't show individuals who appear to be under the legal drinking age, even if not explicitly consuming alcohol.

Do not encourage excessive drinking or portray it in a positive light.

Refrain from suggesting that alcoholic products have health or therapeutic benefits.

Do not run alcohol-related ads to general audiences or in contexts where such ads are legally prohibited.

Ensure that your gambling-related ads comply with all local, state, and federal laws, including restrictions on gambling advertising.

Restrict ad targeting to audiences who are legally permitted to engage in gambling activities in the respective region.

Clearly display legal disclaimers, such as “Gambling can be addictive” or “Bet Responsibly,” as required by law.

Specify that gambling is only for individuals above the legal gambling age.

Use messaging that encourages moderation and responsible gambling.

Avoid showing individuals under the legal gambling age in any context.

Do not suggest that gambling is a solution to financial problems or that it guarantees financial success.

Avoid making claims that misrepresent the likelihood of winning or mislead users about the risks involved.

Do not run gambling ads to audiences that include minors, individuals in addiction recovery, or regions where gambling is prohibited.