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Video Creative Compliance

Make sure your creative follows these guidelines and launch your campaign in minutes.

Updated this week

Vibe uses ACR (Automatic Content Recognition) technology to scan videos for content compliance. Ads are typically reviewed and approved within 30 minutes. Follow these guidelines to get your ad live as quickly as possible.


Video specifications

  • Aspect ratio: 16:9

  • Minimum resolution: 1280x720 (HD). 1920x1080 (Full HD) recommended.

  • Length: 5 to 90 seconds

  • File format: .mp4

  • File size: 500MB maximum

  • Frame rate: Must be constant; 23.98, 25, or 29.97 FPS

  • Bit rate: Greater or equal to 2,500 KBPS

  • File names: Must not start with special characters (e.g., @, #, %, !, _, -)


General compliance: Do

  • Add a Vibe pixel to your website header to monitor campaign performance.

  • Keep your company URL on-screen at all times.

General compliance: Don't

  • Facilitate or promote illegal activity

  • Create content that is deceptive, misleading, defamatory, obscene, distasteful, racially or ethnically offensive, harassing, or discriminatory

  • Include sexually suggestive, explicit, or pornographic content

  • Infringe upon or violate any right of any third party, including intellectual property, copyrighted content, privacy, or publicity rights

  • Market or promote gambling, guns, alcohol, or tobacco products


Political ad compliance

Political ads are accepted on Vibe. All ads are automatically reviewed after publishing to ensure FCC compliance. Your ad must include:

  • The sponsor's name and contact information

  • A "paid for by" disclaimer clearly visible throughout the ad


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