Thanks to Vibe.co’s ACR (Automatic Content Recognition) technology, videos are scanned in seconds for inappropriate content and launched as soon as they are approved (it can take up to 30 minutes).
Here are the Dos and Don’ts to get your ad live as quickly as possible.
General Ad Creative Compliance
Do:
Make sure your ad meets the following specifications:
Size Ratio | 16:9, 1920×1080
Length | 30 seconds max, 15 or 30 second slots
File Format | .mp4
File Size | Max size 500MB
Frame Rate | Must be constant; 23.98, 25, or 29.97 FPS
Bit Rate | Greater or equal to 2500 KBPS
Add a Vibe pixel to your website header to monitor campaign performance.
Keep your company URL on-screen at all times
Don’t:
Facilitate or promote illegal activity
Create content that is deceptive, misleading, defamatory, obscene, distasteful, racially or ethnically offensive, harassing, or that is discriminatory based upon race, gender, color, creed, age, sexual orientation, or disability
Include sexually suggestive, explicit, or pornographic content
Infringe upon or violate any right of any third party, including, without limitation, any intellectual property, copyrighted content, privacy, or publicity rights
Market or promote gambling, guns, alcohol, or tobacco product
Political Ad Creative Compliance
Political ads are some of our most common campaign types! TheVibe system automatically reviews all ads after publishing your campaign to ensure FCC compliance before they are run.
Do:
Confidently upload ads relating to elections, ballot initiatives, political candidates and ads intended to raise awareness on certain political or social issues in the United States.
Comply with all applicable laws, including without limitation all federal election laws, and US FEC regulations, including obligations with respect to ensuring required disclosures regarding the source of the political advertising and maintaining certain archives and providing reporting.
Include a clear and conspicuous “Paid for by” disclosure identifying who paid for the communication, and whether it was authorized by a candidate or organization.
Don’t:
Submit political ads in the United States if the advertiser is not located in the United States.
Submit anonymously funded campaigns.
Create content that is deceptive, misleading, defamatory, obscene, distasteful, racially or ethnically offensive, harassing, or that is discriminatory based upon race, gender, color, creed, age, sexual orientation, or disability.
CBD Ad Creative Compliance
Do:
Advertise your hemp-derived CBD product with <0.3% THC content
Exclusively target viewers 21 years old and up
Include a “For Adult Use Only” disclaimer when promoting infused products
Tailor your creative to meet local CBD/Cannabis laws. For more details on local laws, click through state by state. For those states that link to the full text of their cannabis bills, we recommend using Ctrl + F to search for key terms like marketing and advertisements:
Don't:
Advertise cannabis-derived products in states where their consumption is illegal
Suggest health or medical benefits associated with your product
Include elements that could appeal to children (cartoon characters, etc.)
Make false or misleading statements, including those made about competitors’ products
Include testimonials or endorsements
Portray product consumption
Mention pricing, potency statements, or promotional offers