General Information

Creative Validation :

Disney+ and Peacock have specific creative guidelines that Vibe cannot overlook.
When selecting these streaming services, you must ensure compliance with these guidelines, as failure to do so may result in your campaigns not being delivered on Disney+ or Peacock.

Also, note that the additional creative validation process from Disney+ / Hulu or Peacock can take a few extra days to review the creative.

For those reasons, Vibe recommends not selecting Disney+ or Peacock alone in the published campaigns but rather pairing them with other channels to ensure the successful delivery of the campaigns.
Moreover, Disney/Hulu and Peacock delivery can work only using creative uploads in Vibe. External VAST tags are not supported.

If you have selected Disney+, or Peacock and notice no impressions have been delivered, you can contact your Account Manager for help.

Below is a detailed list of the creative specifications for each publisher.

Delivery Information :

Disney has a strict policy regarding measurement.
Vibe only enables Disney+ and Hulu inventory for Awareness campaign goal.

Disney+ / Hulu prohibited ad categories and creative guidelines

1. Prohibited Categories

Ad Categories

Law, Gov't & Politics

Religion & Spirituality

Non-Standard Content

2. Disney+ / Hulu Creative guidelines:

Full guidelines are available here:

https://hulu.disneyadvertising.com/ad-products/video-commercial/

Details	Guidelines
Video - File Format	.mov or .mp4
Video - File Weight	1.9GB (in the VAST)
Video - Duration	15s - 30s
Video - Resolution	16:9 ratio 1920x1080 preferred 1280x720 accepted
Video - Bit Rate	10MB - 40MB
Video - Codec	Apple ProRes or H.264
Video - Profile	High
Video - Frame Rate	23.98, 24, 25, 29.97, or 30 FPS (native frame rate) • Duplicate frames are not allowed
Video - Frame Rate Mode	Constant
Video - Scan Type	Progressive
Video - Color Space	YUV
Video - Additional requirements	Must have exactly 1 video track; must match audio duration Remove any pull-down added for broadcast Please make content progressive using adaptive deinterlace with no frame blending Video color space cannot be “unknown” or None Video must be submitted without leaders such as slates, countdowns, etc Letterboxing and pillarboxing are permitted on a case-by-case basis. Because video commercials are not directly clickable on most devices, CTA buttons that look clickable and include copy such as “Learn More” or “Buy Now” are not allowed. URLs and hashtags are accepted. QR Codes are accepted. All QR Codes are subject to review Ads are overlaid in the player with an “Ad” logo and countdown timer. To ensure important text & graphics are not obscured in CTV devices, avoid adding to the top right 220x 135 pixels of your 1920x1080 video.
Audio - Codec	PCM, AAC
Audio - Bit Rate	192Kbps minimum
Audio - Sample Rate	48kHz
Audio - Channels	2-channel stereo mix
Audio - Additional requirements	Audio is required Must have exactly 1 audio track Must match video duration

Peacock prohibited ad categories and creative guidelines

1. Peacock prohibited ad categories and creative guidelines

See details here: https://nbcuniversal-creative-guidelines.scrollhelp.site/nbcuadspecs/sensitive-ad-categories-that-require-preliminary-a

Ad Categories	Require Reviews or Prohibited Categories
CBD products (topical, non-ingestible)	Require Review
Controversial issues and political advertising	Require Review
Dietary supplements (e.g., vitamins, supplements)	Require Review
Fantasy sports	Require Review
Gambling	Require Review
Homeopathic remedies	Require Review
Weight-loss products	Require Review
Adult products and services	Prohibited Categories
Astrology, fortune telling, and psychic services	Prohibited Categories
Cannabis and marijuana (ingestible)	Prohibited Categories
Firearms, weapons, and fireworks	Prohibited Categories
Get-rich-quick and pyramid schemes	Prohibited Categories
Illegal drugs, products, services and paraphernalia	Prohibited Categories
Lawyer advertising	Prohibited Categories
Religious advertising	Prohibited Categories
Tobacco products (including e-cigarettes)	Prohibited Categories

2. Peacock Creative guidelines:

Full guidelines are available here: https://nbcuniversal-creative-guidelines.scrollhelp.site/nbcuadspecs/nbcu-programmatic-video-guidelines

Details	Guidelines
Video - File Format	.mov. or mp4 (if creative resolution is not 1920x1080 .mp4 only)
Video - File Weight	10GB
Video - Duration	15s or 30s
Video - Resolution	16:9 ratio 1920x1080 preferred 1280x720 accepted
Video - Bit Rate	1920x1080: 15-30 Mbps 1280x720: 3.25-5 Mbps
Video - Codec	Apple ProRes 422 HQ or H.264
Video - Profile	High, Main, Baseline
Video - Frame Rate	23.98, 24, 25, 29.97, or 30 fps constant frame rate
Video - Frame Rate Mode	Constant
Video - Scan Type	Progressive
Audio - Bit Rate	1920x1080 : 192Kbps minimum 1280x720 : 96Kbps minimum
Audio - Sample Rate	48kHz Must follow CALM compliance loudness average of –24LKFS +/-2
Audio - Channels	2-channel
Audio - Additional requirements	Audio must be included

Video Creative Compliance

Peacock & Disney+ / Hulu creative guidelines