After you’ve published your campaign, you can monitor its results using the campaign detail view. On your campaign list, click on View to access the campaign reporting dashboard.

Campaign highlights

In this section, you’ll find key highlights of your campaign:

  • Dates

  • Budget

  • Number of impressions over time

  • CPM over time

  • Completed videos overtime

  • CPCV over time

  • Spend over time

Reporting table

In this section, you’ll be able to go into much more depth to understand how different strategies and content performed.

You'll be able to measure:

  • Impressions: number of impressions

  • CPM: cost per 1000 impressions

  • Completed views: number of completed views

  • CPCV: cost per completed view

  • View-through rate: average viewing ratio of your creative

If you've implemented a web pixel, you'll also be able to measure:

  • Sessions: number of web sessions.

  • Cost per Session.

  • Leads: number of leads.

  • Cost per Lead.

  • Purchases.

  • Cost per Purchase.

  • Revenue.

  • ROAS (return on ad spend).

You can easily filter metrics by:

  • Strategy

  • Date

  • Ad

  • Apps and Channels

  • Geography

  • Age

  • Gender

  • Audiences

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