Monitor your campaign results in real-time from the Vibe reporting dashboard. This guide walks you through the different reporting views and how to navigate them. For detailed metric definitions, see Understanding Your Campaign Metrics.
Campaigns reporting view
Navigate to Campaigns in the top navigation bar. This is your account-level overview of all campaigns.
The view includes three tabs:
Campaigns — one row per campaign with key metrics (spend, impressions, households, etc.)
Strategies — one row per strategy across all campaigns
Creatives — one row per creative across all campaigns
Use the filters at the top to narrow results by advertiser, campaign status, goal, or date range.
Click Edit columns to choose which metrics are visible in the table. Click Download report to export the current view as a CSV.
To change the attribution window for all campaigns in this view, click the three-dot menu (⋮) on the right side of the filter bar. This filter is temporary and resets when you navigate away. See Web Attribution and Attribution Windows for details.
Campaign detail view
Click View report on any campaign to open its detail view. This is where you analyze a specific campaign in depth.
Report tab
The Report tab has two sections:
1. Performance chart
A time-series chart at the top of the page. Use the dropdowns on the left and right to select which two metrics to plot (e.g. Spend on the left axis, ROAS on the right). You can switch between line chart, bar chart, and table views using the icons next to the date picker.
2. Reporting table
Below the chart, a table lets you break down campaign performance by different dimensions:
Strategies — compare performance across your ad sets
Time — see daily or weekly trends
Ads — compare creative performance within this campaign
Demographics — break down by age and gender
Screens — see which device types your ads ran on
Inventory — break down by channel or app
Geography — performance by location (state, metro, city, zip)
Audiences — compare audience segment performance
Click Edit columns to choose which metrics appear. Click Download report to export.
Filters and controls:
Strategy selector — filter the entire view to a specific strategy, or view all strategies combined
Date range — select a preset range or custom dates
Attribution window — click the three-dot menu (⋮) to temporarily change the attribution window for this campaign's report
Insights tab
Click Insights (next to Report) to access visual breakdowns of your campaign data. The Insights tab displays six visualization blocks:
Geographic heatmap — where your ads performed best by location
Time performance — which days and hours drove the most results
Demographics — age and gender breakdown
Inventory — channel and app performance
In-market & interests — audience interest categories
Each block has a metric selector dropdown (e.g. ROAS, Impressions, Spend) so you can view the dimension that matters most to you. You can download any visualization as a PNG image.
The Insights tab respects the same strategy selector and date range as the Report tab.
Report Builder
Need more flexibility? Use Report Builder to create custom reports with any combination of dimensions, metrics, and filters. Saved reports are accessible to all users on your account.
Sharing and exporting
You can share reports in two ways:
Add team members — invite colleagues or clients to your account so they can access the dashboard directly. See Add team members to your account.
Download report — export the current table view as a CSV file using the Download report button.
Learn more
Understanding Your Campaign Metrics — definitions for every metric in the dashboard
Web Attribution and Attribution Windows — how Vibe connects ad views to website activity
Understanding Pixel Data in Vibe — difference between pixel data and attributed campaign data