After you’ve published your campaign, you can monitor its results using the campaign detail view. On your campaign list, click on View to access the campaign reporting dashboard.
In this section, you’ll find key highlights of your campaign:
Number of impressions over time
CPM over time
Completed videos overtime
CPCV over time
Spend over time
In this section, you’ll be able to go into much more depth to understand how different strategies and content performed.
You'll be able to measure:
Impressions: number of impressions
CPM: cost per 1000 impressions
Completed views: number of completed views
CPCV: cost per completed view
View-through rate: average viewing ratio of your creative
If you've implemented a web pixel, you'll also be able to measure:
Sessions: number of web sessions.
Cost per Session.
Leads: number of leads.
Cost per Lead.
Cost per Purchase.
ROAS (return on ad spend).
You can easily filter metrics by:
Apps and Channels