Monitor your campaign results in real-time, using the campaign detail view. On your campaign list, select View to access the campaign reporting dashboard.
Campaign highlights
In this section, you’ll find key highlights of your campaign:
Dates
Budget
Number of impressions over time
CPM over time
Completed videos overtime
CPCV over time
Spend over time
Reporting table
In this section, you’ll be able to go into much more depth to understand how different strategies and content are performing..
You'll be able to measure:
Impressions: number of impressions
CPM: cost per 1000 impressions
Completed views: number of completed views
CPCV: cost per completed view
View-through rate: average viewing ratio of your creative
Households: number of unique IP addresses
If you've implemented a web pixel, you'll also be able to measure:
Sessions: number of web sessions (a session corresponds to user interactions with your website within a timeframe; expires after 30 mins of inactivity)
Cost per Session
Leads: number of leads
Cost per Lead
Purchases
Cost per Purchase
Revenue
ROAS (Return On Ad Spend)
You can easily filter metrics by:
Strategy
Date
Ad
Apps and Channels
Geography
Age
Gender
Audience
You can share reports with team members and/or clients by either adding them to your account or directly downloading your reports. Simply click on the Download Report button on the bottom right of your Reports page.