The Dashboard is the homepage of your account. It’s designed to help you track performance at a glance, take quick actions, and apply smart recommendations to improve your campaigns.
What you’ll see on the dashboard
The dashboard brings together four main modules:
Last 7 days trends
Track your account’s recent performance, including spend and impressions.
Use this view to spot trends and see how campaigns are evolving.
Recommendations
A list of personalized, actionable suggestions to optimize your campaigns.
Each recommendation includes the impacted campaign or strategy, a description of the suggested change, and the potential outcome (e.g., more sessions per day).
Campaigns panel
A quick overview of your campaigns by status: delivering, paused, blocked, or draft.
Use this section to understand your active pipeline at a glance.
Vibe feed
News, product updates, and strategy content directly from Vibe.
Stay up to date with platform insights and new ways to grow your campaigns.
You’ll also find a Help block where you can connect with a Vibe expert if you need support.
Types of recommendations
The Recommendation Dashboard can suggest different types of optimizations based on your campaigns:
Set your performance objective
Shown when a campaign has no objective set.
Fix your tracking
Triggered when the campaign’s performance objective isn’t tracked properly.
Optimize your bidding
Shown when a strategy uses manual bidding instead of automated.
Optimize your budget
Triggered when a campaign is overperforming and more budget could help scale results efficiently.
Expand reach
Shown when a campaign under-delivers due to narrow targeting.
Launch web traffic
Triggered when a retargeting campaign under-delivers due to limited audience size, suggesting a web traffic campaign to feed it.
Why it matters
Recommendations highlight the most impactful actions you can take.
You can review trends, campaign statuses, and optimization opportunities all in one place.
Applying recommendations directly helps you improve performance without navigating multiple pages.
FAQ
How are projected outcomes calculated?
Projected outcomes (such as “+9% sessions/day”) are based on a rolling analysis of Vibe advertiser performance over the last 6 months.
We studied how campaign changes — like budget adjustments, audience expansion, and bidding strategies — correlated with outcomes such as impressions, sessions, and conversions across thousands of campaigns.
Are the results guaranteed?
No. The projected outcome is an estimate designed to give you an idea of possible performance if you apply the recommendation. Actual results may vary depending on your campaign setup, creative, targeting, and market conditions.
Why might my results differ from the estimate?
Several factors can affect real performance, including:
Audience availability and competition at the time of delivery.
Creative quality and relevance to your audience.
Budget pacing and campaign duration.
Seasonal or external factors impacting consumer behavior.
How should I use the projected outcome?
Think of the projected outcome as a directional indicator of potential impact. It helps you prioritize actions that historically led to better performance for similar campaigns.