What are campaign recommendations?
In your Campaign Dashboard, you'll see recommendations with projected outcomes for optimizing your campaigns. These suggestions are designed to help you improve performance through actions like budget adjustments, audience expansion, or bidding strategy changes.
How are recommendations calculated?
Outcome results are based on a rolling analysis of Vibe advertiser performance over the last 6 months.
We studied how campaign changes such as budget adjustments, audience expansion, and bidding strategies correlated with outcomes like impressions, sessions, and conversions across thousands of campaigns.
How accurate are the projections?
The projected outcomes shown are estimates meant to give you an idea of possible performance improvements. Results are not guaranteed.
Best practices
Use recommendations as a starting point for optimization
Test changes gradually and monitor results
Compare actual performance against projections to inform future decisions
Combine recommendations with your own campaign knowledge and goals