Need more flexibility than the standard campaign report? Use Report Builder to create custom reports with exactly the dimensions, metrics, and filters you need.
Key Features
Choose any dimension – Organize data by campaign, advertiser, geography, channel, creative, audience segment, and more
Select multiple metrics – Add as many KPIs as you need (spend, ROAS, impressions, conversions, etc.)
Apply powerful filters – Narrow down data with date ranges, campaign status, numeric thresholds, and more
Save report – Create once, access forever
Live data previews – See your data instantly in an easy-to-read table
Share with your team – All users on your account can access saved reports
To access Report Builder:
Navigate to the Reports section in your Vibe dashboard
Click Create Report to build a new custom report
Or select an existing saved report to view or edit
Building a custom report:
Name your report – Give it a clear, descriptive name for easy reference later
Select a date range – Choose from preset options (last 7 days, last 30 days, etc.) or set a custom range
Choose your dimension – Select one dimension to organize your data by (e.g., campaign name, geography, channel, creative)
Add metrics – Choose as many metrics as you need from categories like:
Delivery metrics (spend, impressions, CPM, frequency, completed views)
Conversion metrics (sessions, page views, leads, purchases, ROAS)
Apply filters – Narrow down your data with filters like campaign status, advertiser, date range, or numeric thresholds (e.g., spend greater than $1,000)
Run report – Click Run to generate a live preview of your data in a table
Save – Save your report template to access anytime in the future
Managing saved reports:
All your saved reports appear in the Saved Reports view, where you can:
Click a report name to open and view the current data
Edit – Modify dimensions, metrics, or filters
Copy – Duplicate a report to create variations
Delete – Remove reports you no longer need
Reports are saved at the account level, so all users on your account can access them.
Use cases for Report Builder:
Analyze performance by geography (state, metro, city, or zip code)
Compare creative performance across campaigns
Build custom views for different stakeholders or reporting needs
Track campaign performance by channel or screen type
Create reusable report templates for recurring analysis