When you upload or sync audiences in Vibe, each audience displays a status badge so you can track its current state. This article explains all possible statuses across both Manual uploads and CRM integrations.
Manual Upload Audiences
These statuses apply to audiences created via CSV file upload.
Status | Badge | Meaning |
Active | 🟢 Green | This audience is ready to be used for targeting. |
Populating | 🔵 Blue | The data has been retrieved. The audience is being populated and will be available shortly. |
No data | 🟠 Orange | This audience has been processed but contains no matching profiles. Please verify your uploaded data. |
Error | 🔴 Red | The data processing has failed. Try uploading again. |
Note: Processing can take up to 48 hours. During this time, the audience will show as Populating.
CRM Integration Audiences
These statuses apply to audiences synced from CRM partners.
Status | Badge | Meaning |
Active | 🟢 Green | This audience is ready to be used for targeting. |
Syncing | 🔵 Blue | This audience is being synced from the partner. This may take up to 48 hours. |
Populating | 🔵 Blue | The data has been retrieved. The audience is being populated and will be available shortly. |
No data | 🟠 Orange | This audience was synced but contains no matching profiles. It may need time to populate or the segment may be empty at the source. |
Error | 🔴 Red | The sync has failed. See below for possible reasons and how to resolve them. |
Understanding Error States
When a CRM audience shows an Error status, the tooltip will indicate the specific reason. Common causes include:
Sync failed – A temporary issue occurred during data transfer. Try disconnecting and reconnecting the integration, then re-import the segment.
Access revoked – The partner has revoked access to this audience. Reconnect the integration from Settings → Custom Audiences.
Segment deleted at source – This audience no longer exists in the partner platform. Remove it from Vibe and re-import an active segment.
For manual upload audiences, an Error means the file processing failed. Try uploading the file again. If the issue persists, contact our support team.
"No data" vs. "Error" — What's the Difference?
No data means the upload or sync completed successfully, but the audience contains zero matching profiles. This is not a failure — the data was received but no identities could be resolved. Check your source data quality.
Error means something went wrong during processing or syncing. The data could not be retrieved or processed at all.
Custom Web Traffic Audiences
These statuses apply to audiences created from your website traffic using URL matching patterns.
Status | Badge | Meaning |
Created | 🔵 Blue | Saved but not yet used in a live campaign. Visitor collection has not started. |
Populating | 🔵 Blue | Active in a live campaign and currently collecting matching visitors. |
No data | 🟠 Orange | Shown 24 hours after entering "Populating" if audience size is still zero. Usually means the pixel isn't firing correctly, or the URL pattern doesn't match any live pages. |
Active | 🟢 Green | In a delivering campaign (or recently active within the past 2 weeks) and has collected visitors. |
Inactive | ⚫ Grey | Not used in a delivering campaign for 2+ weeks. Reactivates automatically once added to a new live campaign. |
Note: Audience collection begins only once the campaign is live — there is no backfilled data.
Frequently Asked Questions
Q: My CRM audience has been in "Syncing" for more than 48 hours. What should I do?
A: Try disconnecting and reconnecting the integration. If the issue persists, contact our support team at [email protected].
Q: Can I use a "Populating" or "Syncing" audience in a campaign?
A: No. Only audiences with an Active status can be selected for campaign targeting. Wait for the sync and population process to complete.
Q: My audience shows "No data" — will it resolve on its own?
A: For CRM audiences, the segment may need more time to populate, especially if it was recently created at the source. If the status persists after 48 hours, verify the segment is not empty in the partner platform. For manual uploads, re-check your file formatting and re-upload.