A/B Testing

Test and optimize your campaigns in real-time.

Nicolas Hemidy avatar
Written by Nicolas Hemidy
Updated over a week ago

Vibe empowers users to conduct seamless A/B testing by providing the flexibility to create multiple strategies within a given campaign. Thanks to this feature, you can easily test different creatives, targeting options, or bidding strategies, to optimize your advertising performance.

Create multiple strategies (think of them as ad sets), you can monitor their performance in real time and make data-driven decisions. This can help you gather valuable insights, refine your campaigns in real-time, and achieve better results.

Simply click on the Add Strategy button on the left of your campaign dashboard to create as many as you need.

Remember, you will have to keep the date range and budget of every strategy within the scope of the parent campaign.

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