General Information
Peacock has specific creative guidelines that Vibe cannot overlook.
When selecting these streaming services, you must ensure compliance with their guidelines, as failure to do so may result in your campaigns not being delivered on Peacock.
Also, note that the additional creative validation process from Peacock can take a few extra days to review the creative.
For those reasons, Vibe recommends not selecting Peacock alone in the published campaigns but rather pairing them with other channels to ensure the successful delivery of the campaigns.
If you have selected Peacock and notice no impressions have been delivered, you can contact your Account Manager for help.
Below is a detailed list of the creative specifications and requirements.
Ad Categories That Require Review from Peacock :
See details here: https://nbcuniversal-creative-guidelines.scrollhelp.site/nbcuadspecs/sensitive-ad-categories-that-require-preliminary-a
Ad Categories | Require Reviews or Prohibited Categories |
CBD products (topical, non-ingestible) | Require Review |
Controversial issues and political advertising | Require Review |
Dietary supplements (e.g., vitamins, supplements) | Require Review |
Fantasy sports | Require Review |
Gambling | Require Review |
Homeopathic remedies | Require Review |
Weight-loss products | Require Review |
Adult products and services | Prohibited Categories |
Astrology, fortune telling, and psychic services | Prohibited Categories |
Cannabis and marijuana (ingestible) | Prohibited Categories |
Firearms, weapons, and fireworks | Prohibited Categories |
Get-rich-quick and pyramid schemes | Prohibited Categories |
Illegal drugs, products, services and paraphernalia | Prohibited Categories |
Lawyer advertising | Prohibited Categories |
Religious advertising | Prohibited Categories |
Tobacco products (including e-cigarettes) | Prohibited Categories |
Peacock Creative guidelines:
Full guidelines are available here: https://nbcuniversal-creative-guidelines.scrollhelp.site/nbcuadspecs/nbcu-programmatic-video-guidelines
Details | Guidelines |
Video - File Format | .mov. or mp4 (if creative resolution is not 1920x1080 .mp4 only) |
Video - File Weight | 10GB |
Video - Duration | 15s or 30s |
Video - Resolution | 16:9 ratio |
Video - Bit Rate | 1920x1080: 15-30 Mbps |
Video - Codec | Apple ProRes 422 HQ or H.264 |
Video - Profile | High, Main, Baseline |
Video - Frame Rate | 23.98, 24, 25, 29.97, or 30 fps constant frame rate |
Video - Frame Rate Mode | Constant |
Video - Scan Type | Progressive |
Audio - Bit Rate | 1920x1080 : 192Kbps minimum |
Audio - Sample Rate | 48kHz |
Audio - Channels | 2-channel |
Audio - Additional requirements | Audio must be included |