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Improve Deliverability Range
Improve Deliverability Range
Vincent Paoli avatar
Written by Vincent Paoli
Updated over a week ago

You may wonder how to optimize your campaign deliverability. If the delivery gauge on the right side of your campaign dashboard reads Average, your campaign may struggle to spend the entirety of your budget.

Here are a few steps to improve your deliverability:

  1. Check your Age and Gender targeting to see how it impacts the delivery. A campaign with just 1 or 2 age segments may have a very limited audience size.

  2. Check the Apps & Channels you've selected. Is the daily estimated reach enough to deliver properly depending on other filters applied? If not, try to add more channels.

  3. Check the Bidding strategy. If you're already using automatic bidding, try to increase your CPM by switching to the manual mode for a few hours to see how delivery evolves.

  4. Try to think of other filters applied such as geo-targeting or narrow delivery time slots, as they may also affect campaign delivery.

If you've checked all the above and delivery still doesn't improve, please contact your Account Manager to ask for assistance.

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