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Connecting Branch attribution to Vibe

Vibe easily integrates with Branch to let you run your campaigns with Vibe while using the Branch SDK for attribution and reporting.

1. Enable Vibe as an ad partner

To enable Vibe as an ad partner in Branch:

1. Log in to Branch.

2. Go to Ads → Partner Management.

3. Search for Vibe. Vibe’s partner identifier ($3p Value) is a_vibe

4. Select Vibe.

5. Select Save and Enable.

6. If prompted, enter any required account credentials and select Save and Enable.

2. Enable postback events

The postback template configuration is visible in Branch under Ad Partners → Vibe → Postback Config.

Basic postbacks for Install and Purchase events activate automatically when you enable Vibe as an ad partner. Add any additional events you want to send to Vibe. Event mapping is required for campaign optimization. Sending all events and mapping conversion events like Purchase and Signup allows Vibe's algorithms to optimize campaign delivery and improve performance based on your most valuable user actions.

IMPORTANT: After creating all events, a Branch dashboard admin will need to update each event type (INSTALL, events like PURCHASE, etc.) with the following steps.

  1. Go to Branch Dashboard → Ad Partners → Vibe.

  2. Perform Advanced Edit on the event (e.g., INSTALL).

  3. Under Filters, go to the BODY tab and clear/delete the body content.

  4. Under Filters, change the method from POST to GET.

  5. Go back to the POSTBACK URL tab and ensure the URL uses the appropriate template provided below. ⬇️

  6. Save

  7. Repeat for every event type

Install postback template:

https://t.vibe.co/branch/install?impression_id=${(last_attributed_touch_data['~click_id'])!}&event_name=${(name)!}&channel=${(last_attributed_touch_data['~channel'])!}&event_timestamp_sec=${(timestamp)!}&vibe_organization_id=${(organization_id)!}&event_id=${(id)!}&idfv=${(user_data.idfv)!}&app_version=${(user_data.app_version)!}&user_platform=${(user_data.platform)!}&user_os_name=${(user_data.os)!}&user_os_version=${(user_data.os_version)!}&user_language=${(user_data.language)!}&user_country=${(user_data.geo_country_code)!}&manufacturer=${(user_data.brand)!}&device_model=${(user_data.model)!}&idfa=${(user_data.idfa)!}&gaid=${(user_data.aaid)!}&event_source=${(origin)!}&campaign_name=${(last_attributed_touch_data['~campaign'])!}&campaign_id=${(last_attributed_touch_data['~campaign_id'])!}&strategy_name=${(last_attributed_touch_data['~ad_set_name'])!}&strategy_id=${(last_attributed_touch_data['~ad_set_id'])!}&creative=${(last_attributed_touch_data['~creative_name'])!}&creative_id=${(last_attributed_touch_data['~creative_id'])!}&touchpoint_timestamp=${(last_attributed_touch_timestamp)!}&ip_address=${(user_data.ip)!}&last_touch_type=${(last_attributed_touch_type)!}&hours_from_last_touch=${(hours_from_last_attributed_touch_to_event)!}

Event postback template:

https://t.vibe.co/branch/event?impression_id=${(last_attributed_touch_data['~click_id'])!}&event_name=${(name)!}&channel=${(last_attributed_touch_data['~channel'])!}&event_timestamp_sec=${(timestamp)!}&vibe_organization_id=${(organization_id)!}&event_id=${(id)!}&idfv=${(user_data.idfv)!}&app_version=${(user_data.app_version)!}&user_platform=${(user_data.platform)!}&user_os_name=${(user_data.os)!}&user_os_version=${(user_data.os_version)!}&user_language=${(user_data.language)!}&user_country=${(user_data.geo_country_code)!}&manufacturer=${(user_data.brand)!}&device_model=${(user_data.model)!}&idfa=${(user_data.idfa)!}&gaid=${(user_data.aaid)!}&event_source=${(origin)!}&campaign_name=${(last_attributed_touch_data['~campaign'])!}&campaign_id=${(last_attributed_touch_data['~campaign_id'])!}&strategy_name=${(last_attributed_touch_data['~ad_set_name'])!}&strategy_id=${(last_attributed_touch_data['~ad_set_id'])!}&creative=${(last_attributed_touch_data['~creative_name'])!}&creative_id=${(last_attributed_touch_data['~creative_id'])!}&touchpoint_timestamp=${(last_attributed_touch_timestamp)!}&ip_address=${(user_data.ip)!}&last_touch_type=${(last_attributed_touch_type)!}&hours_from_last_touch=${(hours_from_last_attributed_touch_to_event)!}&event_revenue=${(revenue)!}&currency=${(event_data.currency)!}

3. Create a Branch link

To create a Branch Ad Link for your Vibe campaigns:

1. In the Branch dashboard, create a new Branch Ad Link.

2. Set Link Type to App Install or Engagement.

3. Set Ad Partner to Vibe.

4. Important: Enable Household Measurement. If this option is unavailable, contact your Branch account team.

5. Save your link and copy the resulting URL. It must include the parameter household_measurement=true.

4. Set up the Branch app tracking integration on the Vibe platform

To set up the Branch integration in Vibe, share the Branch tracking link with your CSM or account manager and they will ensure that it is added to the campaign.

5. Verify data is being sent

To verify that Branch is sending data to Vibe:

1. In Branch, go to Liveview → Webhook Records.

2. Find your ad partner's $3p value in the Account Settings tab of Vibe's entry on the Partner Management page. Vibe’s partner identifier ($3p Value) is a_vibe

3. Apply a filter where ad partner (3p) equals a_vibe.

4. Confirm that webhook response codes return 200 (success). A 400 code indicates an error.

For additional information, read Branch’s Ad Partner Integration Guide.

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