1. Activate Vibe as a partner on the AppsFlyer dashboard
In your AppsFlyer account, select Integration Partners.
Search for Vibe.
Select Vibe.
Select Activate Partner.
Under Cross-platform, enable cross-platform equal attribution priority.
Set the Equal attribution priority lookback window.
This can be set up to 6 hours. During that time impressions get the same attribution priority as a deterministic click. The app install will be attributed to the cross-platform.
In the Sending option dropdown, select All media sources, including organic.
Toggle ON in-app event postbacks.
You can also map your events to the ones that Vibe offers you (go to 4. to learn more)
Save the integration.
In the Attribution link tab, select Use OneLink and click on the three dots and select Create a template.
In the OneLink Management tab, don't forget to select Cross-platform attribution within your dedicated Template ID
💡 In case you don't know how to create or edit your OneLink template, you can refer to the following guide from AppsFlyer, by clicking here.
Save your attribution link.
Copy your View-through attribution link.
2. Make your AppsFlyer app visible to the Vibe team to enable efficient support
Go to Permissions.
Select Ad network permissions.
3. (optional) Map 'Signup' and 'Purchase' in-app events
Under Integrated Partners, select Add event.
In the dropdown, select the relevant events and map them to Purchase or Signup.
In the Sending option dropdown, select All media sources, including organic and values & revenue.
Save your integration.
4. Set up partner integration on the Vibe platform
Go to your Settings page.
Select App tracking, under Measurement.
Select AppsFlyer.
Select the relevant advertiser.
Select the App (iOS app or Android app) you want to integrate.
Enter your Store URL (App store for iOS or Play store for Android).
Make sure that the App ID from your Play Store URL or App Store URL matches the one for your app within AppsFlyer UI to have your install reported in your Vibe reporting.
Enter your CTV tracker (view-through attribution link).
Recommended: Only put the Onelink attribution link with your lookback values (viewthrough, cross-platform) and let Vibe add all the relevant parameters automatically.
Example: https://impressions.onelink.me/ABCD?af_viewthrough_lookback=24h&af_xplatform_vt_lookback=24h
Save your app.
5. Get Cost Data
Go to your AppsFlyer dashboard > click on Collaborate > Active integrations.
Select Vibe as a partner.
Toggle-on Get Cost Data
You will now be able to receive the cost for your campaign, over the past 7 days, for the following dimensions:
date
app_id
media_source
campaign_id
campaign_name
adset_id
adset_name
ad_id
ad_name
channel
currency
spend (note that the spend is pushed according to your app timezone)