What is the Web Pixel Page?
The Web Pixel page provides a real-time view of all events tracked by your pixel on your website. This data includes all page views, lead events, and purchase events, regardless of whether they were generated by Vibe campaigns or other traffic sources (e.g., organic visitors, paid ads from other platforms, direct traffic).
Why do I see events if I’m not running a Vibe Campaign?
You might assume that the Web Pixel page only displays data from Vibe campaigns, but this is not the case. The tracking pixel records all relevant events on your website, no matter where the visitor came from.
For example, if your Web Pixel page shows 36k page views over the last 7 days, but you weren’t running a Vibe campaign, those views may have come from:
Organic search (Google, Bing, etc.)
Direct website visits
Social media traffic
Paid ads on other platforms (Google Ads, Meta Ads, etc.)
How can I view only events generated by Vibe Campaigns?
When you run a campaign on Vibe, the Reports page will display web attribution metrics that correspond to the pixel events implemented on your website. These include:
Page Views – Tracks when a user lands on your website.
Leads – Captures specific user actions, such as form submissions.
Purchases – Logs completed transactions.
Unlike the Web Pixel page, the Reports page only counts events matched to a household that was exposed to your ad, within your chosen attribution window. See Web Attribution and Attribution Windows for how that matching works.
Where Can I Learn More?
If you have questions about event tracking or need help verifying your pixel setup, check out these resources:
Vibe Pixel – installing your pixel
Troubleshooting Your Vibe Pixel – verifying events are firing correctly, without digging into DevTools
Measure your Campaign Performance – navigating the Reports and Insights dashboards
Understanding Your Campaign Metrics – definitions for every reporting metric
Why Google Analytics Shows Different Numbers Than Vibe – if you're cross-checking against GA4
Web Attribution and Attribution Windows – how Vibe matches visits to ad exposure