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Vibe Pixel Tracking on Ticketmaster

Learn how to install the Vibe Pixel on Ticketmaster.

Pixel tracking allows you to measure key user actions, like page views, leads, and purchases, directly on Ticketmaster. Since Ticketmaster doesn’t support JavaScript-based pixels, you’ll need to use our image-based pixel for accurate event tracking. Follow the steps below to install and verify the Vibe Pixel on Ticketmaster.

How to Install the Vibe Pixel on TM1

Step 1: Get Your Pixel Snippet in Vibe

  1. Log in to your Vibe account.

  2. Click your username in the top-right corner of your Vibe dashboard.

  3. Select Tracking > Web Pixel.

  4. Click Set up a pixel.

  5. Select Ticketmaster as your installation method.

  6. Copy the snippets for the events you want to track:

    1. Page View: Open the Page view event tab and copy the snippet and custom parameters.

    2. Lead and Purchase: Open the Additional events tab. Expand Lead event or Purchase event and copy that event’s snippet and custom parameters.

Note: Make sure you select Ticketmaster, not a similarly named e-commerce platform like Adobe Commerce — those use a different, JavaScript-based setup and won't work with TM1.

Step 2: Add the Pixel in TM1

  1. Log in to your TM1 account.

  2. Go to Marketing > Tracking > Pixel.

  3. Click “Create new pixel” in the top-right corner.

  4. For each event you want to track, follow the corresponding instructions below.

Event Configuration Details

Page view event

  • Page Type: Select all relevant pages where you want to track views.

  • Pixel:

    • Select Custom.

    • Paste the Page View pixel snippet from the Vibe app into the Starting URL field.

  • Custom Parameters:

    • eid – Random Number

    • url – Page URL

    • ref – Page Referrer

  • Click “Save Pixel”
    ​

Lead event

  • Page Type: Select all relevant pages where you want to track leads.

  • Pixel:

    • Select Custom.

    • Paste the Lead pixel snippet from the Vibe app into the Starting URL field.

  • Custom Parameters:

    • eid – Random Number

    • url – Page URL

    • ref – Page Referrer

  • Click “Save Pixel”

Purchase event

  • Page Type: Select the pages where purchases are confirmed (e.g., “Confirmation Page - Primary”).

  • Pixel:

    • Select Custom.

    • Paste the purchase pixel snippet from the Vibe app into the Starting URL field.

  • Custom Parameters:

    • eid – Random Number

    • url – Page URL

    • ref – Page Referrer

    • amt – Face Value

    • ccy - Currency

    • purchase_id – Order Confirmation Code (optional, if you want to track individual order IDs)

  • Click “Save Pixel”

  • Note that all purchase events are reported in USD.

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