Pixel tracking allows you to measure key user actions, like page views, leads, and purchases, directly on Ticketmaster. Since Ticketmaster doesn’t support JavaScript-based pixels, you’ll need to use our image-based pixel for accurate event tracking. Follow the steps below to install and verify the Vibe Pixel on Ticketmaster.
How to Install the Vibe Pixel on TM1
Step 1: Set Up the Pixel in Vibe
Log in to your Vibe account.
Navigate to the Pixel Settings page.
Select "Image Pixel" as your implementation method.
Copy the pixel snippet for the event you want to track.
Step 2: Add the Pixel in TM1
Log in to your TM1 account.
Go to Marketing > Tracking > Pixel.
Click “Create new pixel” in the top-right corner.
For each event you want to track, follow the corresponding instructions below.
Event Configuration Details
Page view event
Page Type: Select all relevant pages where you want to track views.
Pixel:
Select Custom.
Paste the Page View pixel snippet from the Vibe app into the Starting URL field.
Custom Parameters:
eid– Random Numberurl– Page URLref– Page Referrer
Click “Save Pixel”
Lead event
Page Type: Select all relevant pages where you want to track leads.
Pixel:
Select Custom.
Paste the Lead pixel snippet from the Vibe app into the Starting URL field.
Custom Parameters:
eid– Random Numberurl– Page URLref– Page Referrer
Click “Save Pixel”
Purchase event
Page Type: Select the pages where purchases are confirmed (e.g., “Confirmation Page - Primary”).
Pixel:
Select Custom.
Paste the purchase pixel snippet from the Vibe app into the Starting URL field.
Custom Parameters:
eid– Random Numberurl– Page URLref– Page Referreramt– Face Valueccy- Currency
Click “Save Pixel”
Note that all purchase events are reported in USD.