Pixel tracking will allow you to measure how many of your CTV ad viewers visit your website within the attribution window of your choice. In order to get accurate results, it is crucial to follow these implementation steps.
Step 1: Get your pixel code from Vibe
Log in to your Vibe account.
Click your username in the top-right corner.
Select Tracking.
Click Set up a pixel.
Under Installation method, select Wix.
Your pixel code is split across two tabs:
Page view event: fires on every page of your site. This is the base pixel and is required for all tracking.
Additional events: contains two optional events. Click each one to expand it and see its code:
Lead event: fires only on the page that confirms a lead action, such as a signup or form-submission "Thank You" page. Add this if you want to track leads.
Purchase event: fires only on your order confirmation page. Add this if you want to track purchases and ROAS.
Copy the code for each event you plan to use. At minimum, you'll need the Page view event code.
Step 2: Install the Page View pixel (required — all pages)
Log in to your website with your credentials.
In your site’s dashboard panel, navigate to Settings.
Under the Advanced section, select the Custom Code tab.
Select + Add Custom Code at the top right.
Name the code (we recommend something recognizable, like "Vibe Page View Pixel").
Under Add Code to Pages, select All Pages. This ensures the pixel fires on every page of your website.
Under Place Code in, select Head.
Paste the web tracking code copied to your clipboard from the Vibe dashboard.
Click on Apply and you’re all set!
Step 3: Install the Lead pixel (optional)
If you're tracking leads (signups, bookings, form submissions, etc.), repeat the Custom Code steps with your Lead code:
Select + Add Custom Code again.
Name it (e.g., "Vibe Lead Pixel").
Under Add Code to Pages, select the specific page that confirms the lead action — for example, your form's "Thank You" page. Do not add it to All Pages, as this will overcount leads.
Under Place Code in, select Head.
Paste the Lead code from Step 1.
Click Apply.
Step 4: Install the Purchase pixel (optional)
If you're tracking purchases, repeat the same steps with your Purchase code:
Select + Add Custom Code again.
Name it (e.g., "Vibe Purchase Pixel").
Under Add Code to Pages, select only your order confirmation page. Do not add it to All Pages, as this will overcount purchases and inflate ROAS.
Under Place Code in, select Head.
Paste the Purchase code from Step 1.
Click Apply.
Note: If you sell at different price points, you can pass the actual order value for accurate ROAS tracking by replacing INSERT_PRICE_HERE in the Purchase snippet with your site's dynamic pricing variable. Purchase variables differ by setup, so check with your developer if you're unsure how to reference it on Wix.
Verify your implementation
Right-click anywhere on your site and select Inspect to open Developer Tools, then go to the Network tab.
Visit your site (or the relevant page) and filter for "Vibe".
Look for two rows:
vbpx.js(pixel script loaded) ands?aid=...(event fired). Click thes?aidrow → Payload — thea:field will show the event name (Page View, Lead, or Purchase).Events should also appear on the Web Pixel page in your Vibe account within hours of visiting the site.