Pixel tracking will allow you to measure how many of your CTV ad viewers visit your website within the attribution window of your choice. To get accurate results, it is crucial to follow these implementation steps:
Where to find your BigCommerce pixel code
Log in to your Vibe account and click your username in the top right corner.
Select Tracking.
Click Set up a pixel.
Select BigCommerce as your platform.
You'll land on a page showing your Page View tracking code. To get the Lead and Purchase codes, click the Additional events tab. Keep this page open; you'll copy the code from here in the steps below.
How to install the Vibe Pixel on BigCommerce for Page Views measurement
From your BigCommerce dashboard, click on Storefront > Script Manager and click on Create a script.
Name your script.
Placement: Header.
Location: All pages.
Script type: Script.
Paste your main tracking code.
Save and test implementation.
How to install the Vibe Pixel on BigCommerce for Lead measurement
Use this to track pre-purchase conversions such as signups, demo requests, quote requests, or contact-form submissions.
From your BigCommerce dashboard, click on Storefront > Script Manager and click on Create a script.
Name your script.
Placement: Header.
Location: select the specific page(s) that confirm the lead action (for example, your lead confirmation or "Thank You" page).
⚠️ Don't select All pages for this script — that would count every site visit as a Lead. Only place it on the page a visitor reaches after completing the lead action.
Script type: Script.
Paste the tracking code from the Lead tab.
Save and test implementation.
How to install the Vibe Pixel on BigCommerce for Purchase measurement?
From your BigCommerce dashboard, click on Settings > Data solutions and select Affiliate Conversion Tracking.
Paste your Purchase pixel code in the textbox.
⚠️ Don't forget to replace {'price_usd': 'INSERT_PRICE_HERE'} from the Vibe Purchase tag with the BigCommerce dynamic variable to have exact figures in your Vibe reporting, which is {'price_usd': '%%ORDER_AMOUNT%%'}.
Save and Test your implementation by Simulating a transaction.
