Pixel tracking will allow you to measure how many of your CTV ad viewers visit your website within the attribution window of your choice. In order to get accurate results, it is crucial to follow these implementation steps.
The easiest way to implement tags on WordPress is to use plugins so you don't have to modify your themes.
Log in to your WordPress Admin Dashboard.
From the dashboard menu, go to Plugins and select Add New.
In the search bar, type in the name of a plugin that allows you to insert scripts or modify the header, such as WPCode, a popular plugin used on WordPress.
Install and activate the plugin that best suits your needs.
Once the WPCode plugin is activated, you will find a new option available on the left panel: Code Snippets.
6. Locate the section where you can add custom scripts or insert the Vibe web tracking code into the header section.
7. Click on Save the Changes or Update the Settings.
By following these steps, you will be able to drop a pixel or insert any other custom script into the header section of your WordPress website without the need to modify your themes directly.