MMP Integration Instructions

Integration instructions for Adjust, Apps Flyer, and Singular partners.

Nicolas Hemidy avatar
Written by Nicolas Hemidy
Updated over a week ago

Vibe easily integrates with Adjust, AppsFlyer, and Singular to let you run your campaigns with Vibe whilst using their SDKs for attribution and reporting.

Adjust Integration

1. Set up module integration

  1. Find your app and select your app options caret (^)

  2. Select Partner Setup > ADD PARTNERS

  3. Select the add (+) icon next to Vibe

  4. Turn on Enabled

  5. Select Save

Forward LEAD and PURCHASE in-app events

To forward in-app events to Vibe, follow these steps:

  1. Find your app and select your app options caret (^)

  2. Select Partner Setup > Vibe > Event Linking

  3. Find the Lead and Purchase events and link them to your relevant in-app event names

  4. When you finish linking events, select OK

  5. Select Save

Forward in-app REVENUE, UNINSTALL/REINSTALL and SESSION events

To forward in-app revenue to Vibe, follow these steps:

  1. Find your app and select your app options caret (^)

  2. Select Partner Setup > Vibe

  3. Turn on In-App Revenue Forwarding

  4. Turn on Uninstall / Reinstall Forwarding

2. Create a connected TV tracker in Adjust

The Adjust impression trackers will be set on our end as destination URLs for your ads. These will be used to notify Adjust of an impression coming from an Adjust campaign.

  1. In your Adjust account, find your app and select your app options caret (^).

  2. Select Tracker URLs.

  3. Select the Connected TV Trackers tab.

  4. Select New Tracker.

  5. Enter a tracker name.

  6. In the Network dropdown menu, select Vibe.

  7. Select Attribution Settings.

  8. Set your Attribution Window (we advise 48 hours).

  9. Select Apply.

  10. Select Create.

3. Set up partner integration in Vibe

  1. Go to your Settings page.

  2. Select Advertisers.

  3. Select the Advertiser you want to integrate with your new Adjust connected TV tracker. If your app is already connected to Android and iOS directly, you will only need to create one tracker; BUT if you are using a different app per operating system, you will need to create two separate trackers in order to track iOS and Android device performances (see examples below.)

  4. Select Adjust as the Partner.

  5. Enter your App Store URL.

    • Make sure that the App ID from your Play Store URL or App Store URL matches the one for your app within Adjust UI.

  6. Paste your new Connected TV tracker (impression url).

  7. Save your App.

As an Adjust partner, Vibe will be able to report back on the following default events:

  • Installs

  • Impressions

  • Sessions

  • Reattributions

Vibe also offers the option to set up two custom events to enhance your reporting (see Forward Lead and Purchase in-app events in the 1st section).

  • Lead

  • Purchase

AppsFlyer Integration

1. Activate Vibe as a partner on the AppsFlyer side

  • In your AppsFlyer account, select Integration Partners.

  • Search for Vibe.

  • Select Vibe.

  • Select Activate Partner.

  • Under Cross-platform, enable cross-platform equal attribution priority.

    • Set the Equal attribution priority lookback window.

    • This can be set up to 6 hours. During that time, impressions get the same attribution priority as a deterministic click. The app install will be attributed to the cross-platform.

  • In the Sending option menu, select All media sources, including organic.

  • Toggle On In-app event postbacks.

  • You can also map your events to the ones that Vibe offers you (go to 4. to learn more)

  • Save the integration.

  • Under the Attribution link tab, select Use OneLink, click on the three dots, and select Create a template.

  • Under the OneLink Management tab, don't forget to select Cross-platform attribution within your dedicated Template ID.

  • Save your attribution link.

  • Copy your View-through attribution link.

2. Make your AppsFlyer app visible to the Vibe team for support

  1. Go to Permissions.

  2. Select Ad network permissions.

3. (optional) Map Signup and Purchase in-app events

  • Under Integrated Partners, select Add event.

  • In the dropdown menu, select relevant events and map them to Purchase or Signup.

  • Under the Sending option menu, select All media sources, including organic and values & revenue.

  • Save your integration.

4. Set up partner integration on the Vibe side

  1. Go to your Settings page.

  2. Select Measurement.

  3. Select AppsFlyer.

  4. Select the relevant advertiser for this campaign.

  5. Select the App (iOS app or Android app) you want to integrate.

  6. Enter your App Store URL.

    • Make sure that the App ID from your Play Store URL or App Store URL matches the one for your app within AppsFlyer UI.

  7. Enter your CTV tracker (view-through attribution link).

  8. Save your app.

Singular Integration

1. Find Vibe as a Partner

In your Singular account, go to Attribution > Partner Configuration and search for Vibe in the Search Partners text box.

2. Select your app and set up conversion postbacks

In the Configuration window, select the App for which you want to configure partner settings/postbacks, and then select the App Site (platform version). You will need to configure partners separately per app site.

For App-specific Configuration:

  • Check the Send View-Through Postbacks box.

  • Check the Send all install postback to Vibe regardless of attribution partner box.

  • Check the Send event postback to Vibe on all installs box.

For Install & Re-engagement Postbacks:

Select Install and Re-engagement.

For Event Postbacks:

  • Map your In-app (SDK) Event Names to Vibe event names so they will show up in your Vibe campaign report.
    You can choose to map your events to Purchase or Signup.

  • Select Include Revenue Value if your mapped event includes a revenue amount.

3. Create your CTV tracking link

When creating a link, make it a view-through (impression) link, enable the CTV option, and set the View-through probabilistic install window to 24 hours. (Click-through links do not support CTV attribution.)

4. Send tracking link to your Account Manager

Once all steps have been followed, please pass the link to your Account Manager for final implementation.

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