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Can I set a maximum CPM per campaign?
Can I set a maximum CPM per campaign?
Nicolas Hemidy avatar
Written by Nicolas Hemidy
Updated over a week ago

Yes! Vibe users have two options to set their campaign bidding strategy as well as a frequency capping option.

  • Automatic Bidding is our recommended bidding module, as it allows Vibe’s proprietary bidder to optimize your campaign spend as results come in.

  • Manual Bidding, on the other hand, allows users to set a maximum CPM per campaign. We recommend staying above $15/CPM for optimal deliverability.

Below those options, you can choose to set a daily frequency cap on your ad to manage how many times they should play per day, per household.

Note that frequency cap option is not available for Retargeting campaign goal campaigns, as our system automatically optimizes it.
See our frequency capping article for more details.

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