Yes. On Awareness and ABM campaigns, you can set your own CPM with manual bidding, as either a fixed bid or a maximum bid. App Promotion campaigns support fixed bids. Bidding is set for each strategy, in the Bidding module of your strategy page.
Bidding options
You can choose between two bidding options:
Automatic (recommended): Vibe automatically optimizes your bids to get the best results out of your budget.
Manual: You set how much you’re willing to pay for 1,000 impressions (CPM). Choose a bid type:
Fixed bid: Vibe bids exactly the CPM you set.
Max bid: Vibe bids up to the CPM you set and never goes above it.
Which campaign goals support manual bidding?
Campaign goal | Manual bidding |
Awareness | ✅ Fixed or max bid |
ABM | ✅ Fixed or max bid |
App Promotion | ✅ Fixed bid only |
Traffic, Leads, Sales, Retargeting | ❌ Optimized automatically |
For Traffic, Leads, Sales, and Retargeting campaigns, Vibe optimizes bids toward your campaign goal, so only automatic bidding is available.
How to set a manual CPM
Open your campaign and go to the strategy you want to edit.
In the Bidding module, select Manual.
Enter your CPM amount.
In the dropdown next to the amount, choose Fixed bid or Max bid.
Save your changes.
To go back to automatic bidding, select Automatic in the same module.