The Northbeam integration lets you pull Vibe campaign data, so you can track and analyze your CTV spend alongside all your other channels.
1. Setting Up the Integration
To sync your Vibe campaign data with Northbeam, follow these steps:
Step 1 – Get your Vibe API key
Log in to your Vibe account.
Go to Settings in the main navigation.
Open the API Access tab.
Click Generate API key.
Copy and save your API key somewhere safe.
Step 2 – Connect Vibe in Northbeam
Log in to your Northbeam account.
Navigate to Settings > Connections.
Scroll down until you find Vibe.
Paste the API key you copied from Vibe.
Save your changes.
Once connected, Northbeam will begin pulling reporting data from the Vibe API. This is enough to unlock the MMM (Marketing Mix Modeling) product since it only requires spend data.
Step 3 – Enabling MTA
Please note that Northbeam is still developing the MTA product, and it will be fully available in a few weeks.
If you want to unlock MTA in addition to MMM:
In Northbeam, go to Settings > Model settings.
Find the section Clicks + Deterministic Views.
Tick Vibe to include it in your attribution models.
