The Northbeam integration sends your Vibe campaign data to Northbeam, so you can track and analyze your CTV spend alongside all your other channels. Once connected, you can:
Include Vibe in Northbeam’s marketing mix modeling (MMM) using your spend data.
Attribute conversions to CTV in multi-touch attribution (MTA) with Clicks + Deterministic Views (C+DV), which matches Vibe impressions to on-site conversions.
How the connection works
You connect by signing in to Vibe from Northbeam. There’s no API key to copy. You choose which advertisers Northbeam can access, and you can change that any time from Manage Advertisers on the Vibe card.
Already connected with an API key?
You don’t need to do anything. Existing connections have been moved to the new sign-in connection automatically.
Before you start
A Vibe login with access to the advertisers you want to connect.
At least one live Vibe campaign on those advertisers.
Access to Connections and Model Settings in Northbeam.
Step 1: Connect your Vibe account in Northbeam
Log in to your Northbeam account and open Connections. If you’re still in onboarding, go to Integrations.
Find Vibe and click Connect.
Sign in to Vibe in the pop-up window.
Choose which advertisers to share with Northbeam and approve. Pick All advertisers, including future ones so new advertisers sync without reconnecting.
Check that your advertisers appear on the Vibe card in Northbeam.
Once you’re connected, Northbeam starts pulling your Vibe spend data, which is all MMM needs.
Step 2: Turn on Clicks + Deterministic Views (C+DV) for MTA
In Northbeam, go to Settings → Model Settings → Attribution Models.
Select Clicks + Deterministic Views (C+DV).
Under Available Platforms, check Vibe.
Click Save Changes.
Vibe impression data can take up to 48 hours to appear in Northbeam.
See Northbeam results in Vibe
Once Northbeam sends purchase events to Vibe, Northbeam purchases, cost per purchase, revenue and ROAS show up as columns in Vibe reporting, with no extra setup. Northbeam reports on a 30-day attribution window, so these columns only appear when you select the 30-day window in Vibe.
Troubleshooting
There’s no field for an API key: this is expected. Connect by signing in to Vibe (Step 1).
Northbeam shows spend but no attributed conversions: check that C+DV is turned on and Vibe is checked (Step 2), and allow 48 hours after connecting. If data still doesn’t appear, contact Vibe support with your advertiser ID.
