Vibe does not charge any platform, subscription, extra user seat, or joining fees, so the budget you decide to set per campaign is the exact amount your account will be charged for. After that, the budget is really up to you, but here are some guidelines to help.

CPMs (Cost Per Mille) vary according to the type of channel and targeting you are looking for, but typical CPMs for a CTV performance campaign range between $15 and $25.

What does that mean? Well, for example, if you set a Daily Budget of $150 for a campaign, it will display 150,000 impressions.

Once the campaign has launched, you can increase or decrease your budget at any time, based on campaign results.