Vibe does not charge any platform, subscription, extra user seat, or joining fees. The budget you set per campaign is the exact amount your account will be charged.

Pricing on Vibe is based on CPM (cost per 1,000 impressions). CPMs vary depending on the channels and targeting you select, but typical CPMs for a CTV campaign range between $15 and $30.

For example, at a $20 CPM, a daily budget of $150 would deliver approximately 7,500 impressions per day ($150 / $20 x 1,000).

There is no minimum campaign budget on Vibe. Once your campaign launches, you can increase or decrease your budget at any time based on performance.

Your first charge is triggered at $100 of accumulated spend. After that, you are billed every time your balance reaches $500, or every 30 days, whichever comes first. See Billing and Payment for details.