Vibe does not charge any platform, subscription, extra user seat, or joining fees, so the budget you decide to set per campaign is the exact amount your account will be charged for.
Budget and Date Management
Each campaign can consist of multiple strategies, each with its own: 
Budget: Allocate specific amounts to different strategies to control spending distribution.
Start and End Dates: Schedule each strategy independently to align with campaign goals and timelines.  
This flexibility enables you to tailor each strategy to target different audiences, test various creatives, or focus on specific channels.
Budget Types and Rules
Vibe supports two budget types at the strategy level:
Daily Budget: Sets a fixed amount to spend each day. An end date is optional; without one, the strategy continues until paused.
Lifetime Budget: Allocates a total budget to be spent over the strategy’s duration. An end date is mandatory.
Important Notes:
Minimum Budget: Each strategy requires a minimum budget of $50.
Mixed Budget Types: Within a single campaign, strategies can have different budget types (daily or lifetime).
Scheduling Strategies
With strategy-level scheduling, you can:
Run multiple strategies concurrently: Launch different strategies at the same time to compare performance.
Stagger strategy schedules: Start and end strategies at different times to maintain continuous campaign presence.
Align strategies with specific events: Schedule strategies around product launches, promotions, or seasonal events.
This granular control helps in optimizing campaign performance and resource allocation.
Estimating your results before you launch
As you set your budget and audience, Vibe shows a live Strategy Estimate panel with:
Audience size — the estimated reach of your current targeting
Projected impressions and households (weekly or daily view) — based on your budget and targeting
Deliverability forecast — an indicator (e.g., Optimal) of how well your strategy is set up to spend its full budget
Use this panel to sanity-check your settings before publishing — a low deliverability forecast usually means your budget is too high for your current targeting, or your targeting is too narrow for your budget.
Best Practices
Budget Allocation: Distribute budgets based on the importance and expected performance of each strategy.
Scheduling: Plan strategy dates to maximize exposure during peak times relevant to your target audience.
Monitoring: Regularly review strategy performance and adjust budgets or schedules as needed.