Skip to main content

What is Vibe’s creative approval process like?

How Vibe reviews and approves your video creative.

Thanks to Vibe’s ACR (Automatic Content Recognition) technology, videos are scanned in seconds for inappropriate content (as defined by the FCC) and launch as soon as they are approved (it can take up to 30 minutes).

If the scan detects one of the most severe policy categories, your creative is blocked as soon as the scan finishes, without waiting for a manual review. For anything else, the creative is flagged for a human reviewer and we contact you to fix the issue.

Creatives are blocked automatically for:

  • Adult content or services, and explicit sexual content

  • Gambling content

  • Illegal drugs, and illegal products or services

  • Weapons or explosives

  • Tobacco products

  • Scam advertisements, and harmful or deceptive content

  • Defamatory or threatening material

  • Insults, profanity, or crude language and gestures

  • Propaganda or controversial content

  • Sale of body parts

Other issues — such as copyrighted content, counterfeit products, fake reviews, or misleading financial advice — are flagged for review rather than blocked outright.

Did this answer your question?