General Information

Disney+ and Peacock have specific creative guidelines that Vibe cannot overlook.
When selecting these streaming services, you must ensure compliance with these guidelines, as failure to do so may result in your campaigns not being delivered on Disney+ or Peacock.

Also, note that the additional creative validation process from Disney+ or Peacock can take a few extra days to review the creative.

For those reasons, Vibe recommends not selecting Disney+ or Peacock alone in the published campaigns but rather pairing them with other channels to ensure the successful delivery of the campaigns.

If you have selected Disney+, or Peacock and notice no impressions have been delivered, you can contact your Account Manager for help.

Below is a detailed list of the creative specifications for each publisher.

Disney+ Creative guidelines:

Full guidelines are available here: https://files.disneyadvertising.com/MediaKit/Disney-Plus/disneyplus_video.pdf

Details	Guidelines
Video - File Format	.mov or .mp4
Video - File Weight	1.9GB (in the VAST)
Video - Duration	15s - 30s
Video - Resolution	16:9 ratio 1920x1080 preferred 1280x720 accepted
Video - Bit Rate	10MB - 40MB
Video - Codec	Apple ProRes or H.264
Video - Profile	High
Video - Frame Rate	23.98, 24, 25, 29.97, or 30 FPS (native frame rate) • Duplicate frames are not allowed
Video - Frame Rate Mode	Constant
Video - Scan Type	Progressive
Video - Color Space	YUV
Video - Additional requirements	Must have exactly 1 video track; must match audio duration Remove any pull-down added for broadcast Please make content progressive using adaptive deinterlace with no frame blending Video color space cannot be “unknown” or None Video must be submitted without leaders such as slates, countdowns, etc Letterboxing and pillarboxing are permitted on a case-by-case basis. Because video commercials are not directly clickable on most devices, CTA buttons that look clickable and include copy such as “Learn More” or “Buy Now” are not allowed. URLs and hashtags are accepted. QR Codes are accepted. All QR Codes are subject to review Ads are overlaid in the player with an “Ad” logo and countdown timer. To ensure important text & graphics are not obscured in CTV devices, avoid adding to the top right 220x 135 pixels of your 1920x1080 video.
Audio - Codec	PCM, AAC
Audio - Bit Rate	192Kbps minimum
Audio - Sample Rate	48kHz
Audio - Channels	2-channel stereo mix
Audio - Additional requirements	Audio is required Must have exactly 1 audio track Must match video duration

Peacock Creative guidelines:

Full guidelines are available here: https://nbcuniversal-creative-guidelines.scrollhelp.site/nbcuadspecs/nbcu-programmatic-video-guidelines

Details	Guidelines
Video - File Format	.mov. or mp4 (if creative resolution is not 1920x1080 .mp4 only)
Video - File Weight	10GB
Video - Duration	15s - 30s
Video - Resolution	16:9 ratio 1920x1080 preferred 1280x720 accepted
Video - Bit Rate	1920x1080: 15-30 Mbps 1280x720: 3.25-5 Mbps
Video - Codec	Apple ProRes 422 HQ or H.264
Video - Profile	High, Main, Baseline
Video - Frame Rate	23.98, 24, 25, 29.97, or 30 fps constant frame rate
Video - Frame Rate Mode	Constant
Video - Scan Type	Progressive
Audio - Bit Rate	1920x1080 : 192Kbps minimum 1280x720 : 96Kbps minimum
Audio - Sample Rate	48kHz Must follow CALM compliance loudness average of –24LKFS +/-2
Audio - Channels	2-channel
Audio - Additional requirements	Audio must be included

Video Creative Compliance